Feature Pack 4 or later

Configuring mobile-specific e-Marketing Spots with new Web activities

Feature Pack 4 or later In this lesson, you update an existing e-Marketing Spot in the Madisons mobile starter store with a new Web activity to display marketing information specifically for mobile customers. The mobile store e-Marketing Spots have a Mobile prefix to distinguish them from the e-Marketing Spots of the Madisons starter store.

Procedure

  1. Ensure that the server is started.
  2. Investigate the current use of e-Marketing Spots in the Madisons mobile store:
    1. Navigate to the Madisons mobile starter store using the following URL
      • http://host_name/webapp/wcs/stores/servlet/StoreView?storeId=mobileStoreID
      The storefront is displayed:
      Madisons mobile starter store home page
    2. Click the Show eSpots bookmarklet. The page updates with information about the e-Marketing Spots on the page:

      Madisons mobile starter store home page, Show eSpots
      A box with the Mobile20HomePagePrimaryESpot title is displayed. This is the e-Marketing Spot that will be updated.
    3. Keep the window open. It will be used for testing later in this lesson.
  3. Open the Marketing tool.
  4. Click Activities to display the current Web activities. In the Activities - List panel, notice that all the Web activities are currently active, as indicated by a green dot in the Status column:

    Active Web activities
  5. To see the effect of Web activity changes in the storefront, deactivate the following existing Web activity:
    1. Right-click the Mobile20HomePagePrimaryESpotWebActivity Web activity.
    2. Select Deactivate. Notice the icon in the status column has changed to a red square, indicating that they are no longer active.
  6. Inspect the Madisons mobile starter store home page, now with Web activities deactivated:
    1. Switch back to the browser window with the mobile home page open.
    2. Refresh the page by pressing F5.
    3. Select the Show eSpots bookmarklet. The Mobile20HomePagePrimaryESpot e-Marketing Spot is still present, but no content is rendered without any Web activities scheduling content on the e-Marketing Spot:

      Madisons mobile starter store home page, Show eSpots empty
  7. Create a new Web activity for the currently empty e-Marketing Spot in the previous step:
    1. Open the Marketing tool.
    2. Select File > New > Web Activity.
    3. From the New Activity From Template window, select Content Recommendation and click OK.
    4. The Web activity builder opens with a skeleton Web activity. Notice the red boxes with white crosses. These denote missing information:

      Web activity builder with missing information
    5. In the Name field of the Properties page, enter Mobile20HomePage2 and click the e-Marketing Spot trigger.
    6. In the e-Marketing Spot properties pane, enter Mobile* and click Find and Add. A side panel opens with a list of the e-Marketing Spots with names that start with Mobile:

      Find e-Marketing Spots
    7. Select Mobile20HomePagePrimaryESpot and drag and drop it onto the e-Marketing Spots panel:

      MobileHomePage e-Marketing Spot
    8. Select the Recommend Content action.
    9. In the Content area, type * in the text field and click Find and Add. Drag and drop BuyOneGetOneFree and Mobile20HomePagePotsAd into the Recommend Content panel.
    10. Save the new Web activity.
    11. Activate the new Web activity.
  8. View the newly created Web activity:
    1. In the Explorer panel, right-click Mobile20HomePage2 and select Activate.
    2. Switch back to the browser window with the mobile home page open.
    3. Refresh the page by pressing F5.
    4. Select the Show eSpots bookmarklet. The Mobile20HomePagePrimaryESpot e-Marketing Spot now shows the first of the two recommended content items added. Swipe from right to left to view the second item:

      Madisons mobile starter store home page, Show eSpots empty blue boxes