IBM Marketing Center integration enhancements

Feature Pack 7 supports an integration between Management Center and IBM Marketing Center. With this integration, Management Center users can export promotion codes from Management Center for use in IBM Marketing Center. Users can also open IBM Marketing Center to create marketing campaigns.

IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and digital communications to reach customers with promotion offers. This solution also provides users with the capabilities to track marketing information and generate marketing analytics.

By integrating Management Center with IBM Marketing Center, business users can:

Open the general IBM Marketing Center dashboard by clicking a new toolbar icon in Management Center or a new file menu option.
Open IBM Marketing Center from the Promotions tool in Management Center to create a marketing campaign or upload an exported promotion code file and manage promotion codes.

With this integration, you can enhance your site's precision marketing capabilities by providing users the ability to easily move working within Management Center to work within IBM Marketing Center. For instance, a user can create a promotion and generate promotion codes within Management Center. The user can then open IBM Marketing Center directly from Management Center and create a marketing campaign. This campaign can then email customers to advertise the WebSphere Commerce promotion and provide customers with a promotion code that was generated in Management Center and exported into IBM Marketing Center.

For more information about this integration, see Manage marketing externally with IBM Marketing Center.