Search engine optimization improves search results
Search engine optimization is the art of improving how easily your store and products are found on the internet using online search engines. Ranking highly in search results brings more shoppers and revenue to your store.
What are some examples of SEO?
- New store page URLs such as: www.mystore.com/shop/furniture/brown-sofa-bed
- Modifying the SEO properties of a static page, catalog entry or category in Management Center
What are the benefits of the SEO?
The search
engine optimization capabilities provide the following key business
benefits:
- Seeing your store come up higher in search results
- More accurate online searches for specific products and categories
- Friendlier and shorter URLs that are easy to understand and remember for shoppers and search engines
- No longer seeing page missing errors when browsing a moved page
What are the key features of the SEO?
The
search engine optimization capabilities provide the following key
features:
- Search engine and shopper friendly shorter URLs
- Improved metadata embedded in store pages' HTML to improve search indexing and ranking
- URL redirects when a page's address has changed so shoppers don't get frustrated with dead end error messages
- Improved Sitemap generation
What user roles use the SEO feature?
As
a feature of WebSphere Commerce, search engine optimization capabilities
are easily leveraged by the following user roles:
- Category managers who want to modify the URL keyword or title bar for entire categories.
- Product managers who want to modify the URL keyword or title bar of specific products to change the URL or title bar to make their products stand out.
- Sales managers who want to change the URL keyword or title bar to make sale items categories stand out, for example modifying the title page for a coffee maker to read: "On sale this week only: Sharpson coffee makers!"
- Store page developers who want to develop a consistent look and feel for the entire store by creating consistent title bars and URL keywords for categories and products.