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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Business models
Before starting to develop your site with WebSphere Commerce, you need to determine the business model supported by WebSphere Commerce that best represents the purpose of your site. Usually sites created with WebSphere Commerce will be implemented based on of one of these business models.
Consumer direct business model
Consumer direct supports commerce transactions involving products, services, or information between businesses and consumers. Consumers typically purchase goods or services directly from a business in a consumer direct scenario.
Consumer direct access control structure
The following diagram describes a basic consumer direct organization and access control structure.

Consumer direct access control structure

The following diagram describes a basic consumer direct organization and access control structure.

Diagram described in following paragraph.

This is a the legend for the above diagram.

In the preceding diagram, the root organization owns and subscribes to the default policy groups as described in Access control policies and policy group structure.

The consumer direct organization subscribes directly to the B2C access control policies, the management and administration policy group, and the common shopping policy group.

The consumer direct organization subscribes also owns and subscribes to the ConsumerDirect policy group. The ConsumerDirect policy group contains the following policy:

AllUsersExecuteStoreNameAllUsersViews

Since access control policy groups are subscribed by organizational entities, if you are creating multiple stores in your site and want to apply different access control policy groups to individual stores, you must create separate organizations to own each store.