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Configuration
Configuring Unica Discover involves setting up and managing Discover user authorization and configuring Discover server components and services that process captured data.
Unica Discover Event Manager Manual
Getting Started with Discover Events
Discover events provide the mechanisms for monitoring mission-critical metrics and other indicators of your web application's performance, including software errors, failures to complete transactions, customer struggles, and more. Through Discover events, IT staff, business managers, and executives can keep tabs on critical aspects of the overall customer experience.
Discover Data Model
Discover Report Builder uses a dimensional data model that is populated by event-based mechanisms to deliver a reporting facility of unprecedented power and flexibility to manage the customer experience of your web application. Events and event-related mechanisms are developed and tested through the Discover Event Manager, which is integrated into the Discover Portal.
Thinking about Events
Before you begin building events, you must spend some time to consider how events can be used to model the business processes reflected in your web application. There are several up-front considerations in how to build events to manage important categories of information about your web application.
KPIs
Key Performance Indicators (KPIs) are the metrics that you define for measuring success toward strategic goals. Before you begin, you must attempt to identify conceptually what are the metrics to determine whether your web application is pursuing and reaching enterprise goals.

Configuration
Configuring Unica Discover involves setting up and managing Discover user authorization and configuring Discover server components and services that process captured data.
- Unica Discover Configuration Manual
- Unica Discover Event Manager Manual
  - Discover Event Manager
    Unica Discover Event Manager provides the user interface for defining the event objects used to monitor your visitors' sessions. Here you can configure the events, hit attributes, dimensions, session attributes, alerts, and deviations to monitor customer success and struggle with your web application.
  - Getting Started with Discover Events
    Discover events provide the mechanisms for monitoring mission-critical metrics and other indicators of your web application's performance, including software errors, failures to complete transactions, customer struggles, and more. Through Discover events, IT staff, business managers, and executives can keep tabs on critical aspects of the overall customer experience.
    - Getting Started
    - Basics
    - Events and DOM Capture
      Discover Eventing works for both full DOM and Network capture. However, the resulting metrics and reporting data that is generated from an Event definition can be effected by the capture type (full DOM versus Network) used.
    - Portal Application Features
    - EventEngineScripting
    - Discover Data Model
      Discover Report Builder uses a dimensional data model that is populated by event-based mechanisms to deliver a reporting facility of unprecedented power and flexibility to manage the customer experience of your web application. Events and event-related mechanisms are developed and tested through the Discover Event Manager, which is integrated into the Discover Portal.
      - Structural Overview
      - Basics
      - Thinking about Events
        Before you begin building events, you must spend some time to consider how events can be used to model the business processes reflected in your web application. There are several up-front considerations in how to build events to manage important categories of information about your web application.
        KPIs
        Key Performance Indicators (KPIs) are the metrics that you define for measuring success toward strategic goals. Before you begin, you must attempt to identify conceptually what are the metrics to determine whether your web application is pursuing and reaching enterprise goals.
        Errors
        Discover is useful for monitoring and reporting on errors that are encountered during a visitor's experience with your web application.
        UI Capture tracking
        If you are using the UI Capture solution to track events in the client interface, you can create events to capture and record these actions for reporting. Since the data that is submitted to Discover from the client interface is different from the data that is submitted through standard browser capture, you might be required to create special events for these actions and, if desired, other events to normalize them to your standard reporting data.
        Performance Monitoring
        Discover provides several events for monitoring application performance.
        Segmentation
        You can use dimensions to identify poor or well-performing segments.
      - Events
        When triggered, an event is a situation or condition that is identified in data that is captured by Discover that causes an action. An event definition specifies the hit attribute or other data that must appear in the request, response, or session as a whole.
      - Alerts
        An alert is an action triggered off the triggering of an event or off a threshold value for an event. For example, if the number of application errors is tracked in an event, you can configure an alert to trigger off the occurrence of this event (meaning at least one application error occurred) or off the occurrence of 10 application errors, which can require escalation of the issue. Alerts are defined through the Discover Event Manager in the Discover Portal.
      - Report Groups
        An event can be associated with one or more report groups. A report group is a set of dimensions that can be displayed on the same report. A report group can be thought of as the parent of dimensions.
      - Dimensions
        A dimension is a list of values that are associated with an event. When an event is triggered, the detected value is reported into a dimension.
      - Facts
        A fact is a data structure that is generated when an event fires. It contains the triggering event, its value, and the related dimension or dimensions and values. The fact is the essential data storage structure for Discover reporting. This internal storage mechanism is not directly accessible to Discover users through the Portal.
      - Fact Values
      - Reporting Concepts
      - Discover Report Builder
        The Discover Report Builder enables flexible report configuration and delivery in various output formats. Through the Report Builder, you can select events and drag their dimensional data into your report, applying segment filtration as needed.
  - Manage Events - Events Tab
    Through the Events tab in the Discover Event Manager, you can define, edit, test, and organize events to monitor specific conditions in your visitors' sessions. Discover events provide a flexible and powerful mechanism for tracking at the most granular level what is happening during a visitor's session.
  - Manage Events - Hit Attributes Tab
    When processing hit data, the Discover event engine searches each hit for patterns of text. These patterns can signify an event of interest, such as the occurrence of the word Sorry in the response, or can bracket a text string of interest, such as the value of a form field. These patterns can be explicitly specified or can be defined using the start and end tags for which an event should look when evaluating a condition or setting a value.
  - Manage Events - Dimensions Tab
    Through the Discover Event Manager, you can specify data dimensions to track metadata associated with an event. They can be considered the contextual data captured at the moment of event execution.
  - Manage Events - Session Attributes Tab
    A session attribute is a pre-defined variable that is persistent throughout the life of a Discover session. Session attributes may be used to store various data that may be referenced by events at any point during the session.
  - Manage Events - Alerts Tab
    Through the Discover Event Manager, you can define alerts that are triggered based on Discover events or Anomaly Detections. When threshold values are detected in the related event or Anomaly Detection, an alert is generated and delivered in the appropriate format to the designated recipients.
  - Manage Events - Anomaly Detection Tab
    Through the Discover Event Manager, you can indicate the events, dimensions, and ratios whose variations you wish to track over time. Through the Anomaly Detection tab, you can track the metrics that are major anomaly detections on your site.
  - Manage Events - Import-Export Tabs
    Through the Import and Export tabs, you can export a set of selected event definitions and all supporting data objects from your current system and import a set that has been exported. Import/export controls enable the easy migration of event definitions from a development environment to testing and staging environments.
  - Event Tester
    Integrated into the Discover Event Manager, the Event Tester enables you to test active events and hit attributes, even if they are saved in draft mode, against sessions that you upload to the server. This integrated tool provides a quick method for validating the event objects you define before you deploy them into the live transaction stream.
  - Advanced Mode for Events
    In Advanced Mode, you can review and modify the actual JavaScript™ function that is called to process the event.
  - Event Administration
    The section provides an overview of how events are initially installed and stored in the database and later updated based on changes in the Discover Event Manager.

KPIs

Key Performance Indicators (KPIs) are the metrics that you define for measuring success toward strategic goals. Before you begin, you must attempt to identify conceptually what are the metrics to determine whether your web application is pursuing and reaching enterprise goals.

These goals can include:

Increase revenue from the site
Increase brand awareness among visitors
Increase the size of your site user base
Decrease the volume of calls in your call center.

Specific goals include the following metrics:

Conversion rates for the checkout process
Average order value
Percentage of search engine searches that use a sponsored or branded keyword
Site registrations per campaign clickthrough
Average number of call center calls per site visit

You can also use KPIs to identify aspects of the site that did not work, such as:

Number of declined credit cards
General failures to convert business process (start process but never complete)
Server generation time takes too long
Application-level errors
System errors

Sometimes, identifying these conditions for building events to track them is not intuitive. For example, depending on how your web application is constructed, the basic user event of "abandon checkout process" can include the following events as failure steps:

Moving back to product pages
Clicking a Contact Us link
Opening FAQ pages

If you develop separate events on these items and then consolidate them into a single "Abandon Process" event, you can quickly analyze the most common sources of customer abandonment.

You can also create events that are identified as abandoned, but the reason for which is not known. For example, you can create an event checks for the general abandonment condition and the NOT conditions of the identified methods of abandonment. By identifying the unknown, you can explore the reasons why it is not known.

KPIs are typically defined as one or more linked events, which are surfaced in reports or scorecards.

Discover provides an end-to-end scenario to describe how to monitor an example shopping cart process and to generate reporting on it.

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