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Configuration
Configuring Unica Discover involves setting up and managing Discover user authorization and configuring Discover server components and services that process captured data.
Unica Discover Event Manager Manual
Manage Events - Events Tab
Through the Events tab in the Discover Event Manager, you can define, edit, test, and organize events to monitor specific conditions in your visitors' sessions. Discover events provide a flexible and powerful mechanism for tracking at the most granular level what is happening during a visitor's session.
Eventing for Usability
Unica Discover Usability enables the capture of usability information from the visitor's web experience, as detected in the client and transmitted to Discover. This information is anonymously collected for reporting purposes. Events can be used to specify specific conditions, such as a period of time, to record information.
Usability Data
Unica Discover Usability data is submitted from the Unica Discover UI Capture J2 solution.

Configuration
Configuring Unica Discover involves setting up and managing Discover user authorization and configuring Discover server components and services that process captured data.
- Unica Discover Configuration Manual
- Unica Discover Event Manager Manual
  - Discover Event Manager
    Unica Discover Event Manager provides the user interface for defining the event objects used to monitor your visitors' sessions. Here you can configure the events, hit attributes, dimensions, session attributes, alerts, and deviations to monitor customer success and struggle with your web application.
  - Getting Started with Discover Events
    Discover events provide the mechanisms for monitoring mission-critical metrics and other indicators of your web application's performance, including software errors, failures to complete transactions, customer struggles, and more. Through Discover events, IT staff, business managers, and executives can keep tabs on critical aspects of the overall customer experience.
  - Manage Events - Events Tab
    Through the Events tab in the Discover Event Manager, you can define, edit, test, and organize events to monitor specific conditions in your visitors' sessions. Discover events provide a flexible and powerful mechanism for tracking at the most granular level what is happening during a visitor's session.
    - Overview
    - Event Wizard
    - Editing an Event
    - Deleting an Event
    - Special Event Types
    - Configuring Portal Access to Events
    - Event Tester
    - Event History
    - Change History
    - Event Hierarchy
      In the Event Manager Event tab, you can review the hierarchy for a specific event. Items that are listed above other items are dependent on the items below them being triggered. Dependent items are listed higher in the hierarchy. Antecedents that are listed below an event in the hierarchy.
    - Purging Event Data
      If needed, you can purge data for a selected event and all related report groups and dimensions. Suppose when you are configuring events, you discover that you captured inaccurate or bad data for the event. You can purge the data for a selected event and all recorded dimensional data that is related to the event.
    - Dicover Standard Events
    - Default Customer Events
    - WorkingSet of Events
    - Distance Events and sequence Events
    - Recommendations
    - Distance Events
    - sequence Events
    - Step-Based Eventing
      Through step-based eventing, you can create Discover events of these user interface events that are generated by your rich internet application.
    - Eventing for Usability
      Unica Discover Usability enables the capture of usability information from the visitor's web experience, as detected in the client and transmitted to Discover. This information is anonymously collected for reporting purposes. Events can be used to specify specific conditions, such as a period of time, to record information.
      - Usability Data
        Unica Discover Usability data is submitted from the Unica Discover UI Capture J2 solution.
        JSON Schema
        To support the tracking and recording of usability activities on your web application, Unica Discover provides a set of event objects to process usability data that is submitted in JSON format from the client framework.
        Usability Eventing
        Usability Objects Must be Enabled
        Goal Based Dimensions
        Data Storage
        After the Unica Discover Usability step attributes and events are triggered, they are recorded in the standard locations for Discover.
      - Usability Step Attributes
        To facilitate the tracking of usability data that is submitted from UI Capture, Discover provides a set of step attributes to track this information.
      - Usability Events
        Usability events require dimensional data in order for them to properly function. The following events are provided by Discover for Unica Discover Usability, and associated with each of these events is a set of pre-configured dimensions.
      - Usability Dimensions
        To capture Unica Discover Usability data for reporting purposes, Discover provides a set of dimensions, which are used to store client usability data.
      - Usability Report Groups
        Unica Discover Usability provides a set of report groups that contain the provided Unica Discover Usability dimensions. These report groups are predefined to contain only the dimensions that are required for Unica Discover Usability.
      - Usability Report Group Templates
        For Unica Discover, the base report group template is Standard. This report group template supports up to four dimensions of your choosing.
      - Tracking Other Usability Events
    - Mobile Events
      Discover provides a set of Mobile events to support the tracking of user interface events that are captured through a Discover client framework. These objects can be used as the basis for building other event objects for tracking the specifics of your client application.
    - Goal Based Dimensions
      By default, Discover events and event-related objects, such as dimensions, are recorded as soon as they occur. This immediate responsiveness ensures that event activity and contextual data are captured as a snapshot of the current state of the session or application.
    - Discover Standard Event Object Reference
  - Manage Events - Hit Attributes Tab
    When processing hit data, the Discover event engine searches each hit for patterns of text. These patterns can signify an event of interest, such as the occurrence of the word Sorry in the response, or can bracket a text string of interest, such as the value of a form field. These patterns can be explicitly specified or can be defined using the start and end tags for which an event should look when evaluating a condition or setting a value.
  - Manage Events - Dimensions Tab
    Through the Discover Event Manager, you can specify data dimensions to track metadata associated with an event. They can be considered the contextual data captured at the moment of event execution.
  - Manage Events - Session Attributes Tab
    A session attribute is a pre-defined variable that is persistent throughout the life of a Discover session. Session attributes may be used to store various data that may be referenced by events at any point during the session.
  - Manage Events - Alerts Tab
    Through the Discover Event Manager, you can define alerts that are triggered based on Discover events or Anomaly Detections. When threshold values are detected in the related event or Anomaly Detection, an alert is generated and delivered in the appropriate format to the designated recipients.
  - Manage Events - Anomaly Detection Tab
    Through the Discover Event Manager, you can indicate the events, dimensions, and ratios whose variations you wish to track over time. Through the Anomaly Detection tab, you can track the metrics that are major anomaly detections on your site.
  - Manage Events - Import-Export Tabs
    Through the Import and Export tabs, you can export a set of selected event definitions and all supporting data objects from your current system and import a set that has been exported. Import/export controls enable the easy migration of event definitions from a development environment to testing and staging environments.
  - Event Tester
    Integrated into the Discover Event Manager, the Event Tester enables you to test active events and hit attributes, even if they are saved in draft mode, against sessions that you upload to the server. This integrated tool provides a quick method for validating the event objects you define before you deploy them into the live transaction stream.
  - Advanced Mode for Events
    In Advanced Mode, you can review and modify the actual JavaScript™ function that is called to process the event.
  - Event Administration
    The section provides an overview of how events are initially installed and stored in the database and later updated based on changes in the Discover Event Manager.

Usability data

Unica Discover Usability data is submitted from the Unica Discover UI Capture J2 solution.

Unica Discover Usability data comes in the following forms:

Type

Description

Comparison Analytics

With the Comparison Analytics overlay, you can view selected metrics for a web page and apply specific segments and filters to create customized reports.

For more information about this feature, see "Comparison Analytics Overlay" in the Unica Discover Manuals.

Heat mapping

Identifies regions on a page or ScreenView where visitors click, regardless of whether an object was selected.

For more information about this feature, see "Using Heat Maps" in the Unica Discover Manuals.

Attention mapping

Identifies the regions on a page or ScreenView that are most frequently displayed within the visitor's browser window.

For more information about this feature, see "Using Attention Maps" in the Unica Discover Manuals.

Form

Identifies visitor activities on forms on a page or ScreenView.

For more information about this feature, see "Using Form Analytics" in the Unica Discover Manuals.

Link

Identifies links that are most frequently selected by visitors to a page or ScreenView.

For more information about this feature, see "Using Link Analytics" in the Unica Discover Manuals.

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