Enhancements

Functional Enhancements

Business Enhancements
- Consistent, reusable enterprise-wide data definitions for retail banking and marketing domains.
- Standard interpretive layer for Customer, Account, Product, Campaign, Offer, Contact, and Response.
- A unified enterprise dictionary enabling future modules (Deliver, Interact, Journey, Real-Time Decisions).
MaxAI Enablement: The Max Data Foundation enables AI agents to:
- Perform cross-domain reasoning.
- Create and refine audience definitions.
- Understand historical engagement behavior.
- Identify opportunities, decay patterns, and anomalies.
- Support the creation of future autonomous agents (campaign planners, journey agents, multi-agent orchestration).
Cross-domain Analytical Capabilities: This release allows MaxAI to execute questions involving:
- Customer and Campaign combinations.
- Product adoption and cross-sell patterns.
- Engagement trends over time.
- Offer history and behavioral correlations.
- Suppression logic and audience exclusions.
- These capabilities form the early intelligence required for full MarTech automation.

Oracle Schema Optimization:
- High-volume table design optimized for analytical workloads.
- Partitioning and indexing aligned to segmentation and temporal access patterns.
- Referential structures standardized for analytics.
Metadata-driven ETL and CDC:
- Incremental change capture.
- Consistent transformation logic via metadata.
- Implicit lineage available via ETL definitions (UI to be added later).
Airflow Pipeline Framework:
- Configurable DAG templates.
- Day-0 full load and T+1 incremental runs.
- Built-in retry logic and operational visibility.