About the Product

HCL MaxAI Canonical offers a a unified, extensible, and vendor-agnostic data layer designed to support MaxAI across the entire Martech landscape.

Along with Unica, the architecture supports ingestion from any MarTech platform, including:
  • Adobe (AEP, Adobe Campaign)
  • Salesforce Marketing Cloud
  • MoEngage / CleverTap
  • Braze
  • Homegrown customer systems
  • Future acquisitions and built-ins
The purpose of the foundation is to become the central analytical substrate enabling:
  • MaxAIs analytical agents
  • Segment creation agents
  • Operational agents
  • Future autonomous campaign creation
  • Multi-agent orchestration
  • Vendor-neutral Martech automation
The components included are as follows:
  • Retail and Campaign Data Structures
  • Oracle Physical Schema
  • Metadata-driven ETL Pipelines
  • Airflow Orchestration Templates
  • Integration Layer for MaxAI Agents