About the Product
HCL MaxAI Canonical offers a a unified, extensible, and vendor-agnostic data layer designed to support MaxAI across the entire Martech landscape.
Along with Unica, the architecture supports ingestion from any MarTech platform,
including:
- Adobe (AEP, Adobe Campaign)
- Salesforce Marketing Cloud
- MoEngage / CleverTap
- Braze
- Homegrown customer systems
- Future acquisitions and built-ins
The purpose of the foundation is to become the central analytical substrate enabling:
- MaxAIs analytical agents
- Segment creation agents
- Operational agents
- Future autonomous campaign creation
- Multi-agent orchestration
- Vendor-neutral Martech automation
The components included are as follows:
- Retail and Campaign Data Structures
- Oracle Physical Schema
- Metadata-driven ETL Pipelines
- Airflow Orchestration Templates
- Integration Layer for MaxAI Agents