Benefits of Unica Centralized Offer Management
The benefits of Unica Centralized Offer Management's offer management capabilities are as follows:
Note: The benefits listed here are the benefits of Centralized Offer Management as on version 12.1.0.3. For more
feature details, see Centralized Offer Management
product guides.
- A new and intuitive user interface.
- Improved performance with a large dataset.
- REST APIs for every action available in Centralized Offer Management.
- Extendable data model that allows you to:
- Create offers without a template.
- Add additional attributes to the existing offers or existing offer templates.
- Save existing offers as a template.
- Support for new data types, which includes:
- Select box - Database - use
Select box - Database
attribute for adding a dropdown box with values from the selected datasource. If you have use multiple Select box - Database attributes in your template, you can add a dependency between the attributes. Once the dependency is set between two Select box - Database attributes, the options in the dependent attribute changes based on the selection made in the parent attribute. - Boolean - use the Boolean attribute type to select or deselect a checkbox (for example true or false) for the attribute.
- Integer - use the Integer attribute type to fill numeric data without decimal places.
- Rich text - use the Rich text attribute to write and format content.
- Select box - Database - use
- In Centralized Offer Management, you can set Standard offer attributes and Custom offer attributes as mandatory or non-mandatory.
- Use the
Picker - URL
attribute to select content from third-party CMS via integration with Unica Content Integration. - Use the Content Integration fetaure to map content attributes with offer attributes.
- (Applicable from 12.1.0.4 onwards) Integration with Cognitive Service Platforms to fetch the cognitive tags from image URLs.