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HCL Marketing Operations User Guide
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
A marketing object is any work product a team develops and reuses in the course of its marketing activities. Marketing objects can represent physical items (such as a letter or banner ad) or a business component (such as a credit card offer, a target segment definition, or a rewards program definition).
Some projects reference or modify other marketing objects.

Modifies and references relationships

Some projects reference or modify other marketing objects.

Whether a project references or modifies a marketing object is determined by how the template creator configured the marketing object reference field.

Modifies: The project or marketing object that contains this marketing object is intended to change or update the contents of a marketing object. For example a Change Order or Work Request project, modifies the project or marketing object.
References: The project or marketing object that contains this marketing object does not change it, but references it only.