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HCL Marketing Operations User Guide
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
A project organizes all the information that is related to develop and run one or more related marketing initiatives. Projects contain general information, resources, and attachments for the marketing initiative. Projects also typically organize the people who work on the marketing initiative, including who completes which tasks, and the timeline to complete the tasks. Projects can also include budget information. Monitoring features ensure that everyone knows whether the project is completed on time.
If your HCL® Marketing Operations system is integrated with HCL Campaign, you can create campaign projects.

Campaign projects in an integrated system

If your HCL® Marketing Operations system is integrated with HCL Campaign, you can create campaign projects.

A campaign project collects the information that is related to developing a marketing campaign and running it through Campaign.

A campaign project can contain any features available to projects, including subprojects. Campaign projects also contain a TCS® tab with a Target Cell Spreadsheet and an additional Campaign Summary section of the Summary tab.

In a campaign project, you synchronize the campaign, offer, contact history, and response history data for the project with Campaign.