HCL Unica+ Bundles

HCL Unica+ offers three strategic product bundles to drive results.

Overview

The three Unica+ bundles are as follows:
Bundle Name Description
Silver Organizations that want a marketing package to help them optimize outbound marketing, personalize channels in real-time and orchestrate omni-channel journeys.
Gold Organizations that want a marketing package to help them manage a single view of their customer, optimize outbound marketing, personalize channels in real-time and orchestrate omni-channel journeys.
Platinum Organizations that want to bring deep customer insights to their marketing to drive better results throughout all of their marketing.

Value Proposition of Unica+ Bundles

The value proposition for the Unica+ Bundles are as follows:

Bundle Name Value Proposition
Silver Foundational AI-first Marketing Platform

Accelerate personalized marketing with AI-powered automation, enabling real-time engagement, and effortless omni-channel execution without the integration hassle.

Gold A Complete Composable Marketing Platform

Gain a unified view of customers with a governed CDP, enabling seamless data integration, smarter and more consistent personalization across channels.

Platinum Master Marketing Intelligence with Deep Customer Insight

Master Marketing Intelligence with deep behavioral insights, empowering data driven decisions and optimized customer experiences across every touchpoint.

Benefits of Unica+ Bundles

The Unica+ bundles are strategically designed to meet organizations at different stages of marketing maturity, helping them scale from foundational personalization to deep customer intelligence, all while benefiting from a modular, AI-powered, and unified platform.

Bundle Name Benefits
Silver
  • Jumpstart omnichannel journeys with minimal setup.
  • Deliver real-time, relevant customer experiences.
  • Enable marketers to act instantly using Generative AI and MaxAI.
Gold
  • Eliminate data silos with a governed CDP.
  • Achieve true personalization with unified customer profiles.
  • Integrate seamlessly with enterprise systems via Link Connectors.
Platinum
  • Leverage web analytics and behavioral data for precise targeting.
  • Understand journey drop-offs, pain points, and intent.
  • Continuously refine strategy based on real customer behavior