An Introduction to HCL Unica+
HCL Unica+ is the next-generation marketing platform purpose-built for the Intelligence Economy where context, trust, and speed define success. It is an AI-first, precision marketing engine that empowers brands to deliver real-time, hyper-personalized experiences at scale, turning every customer interaction into a growth opportunity.
- Capture real-time intent to deliver the next best experience
- Automate and accelerate campaign ideation, execution, and optimization
- Build trust at scale with hyper-personalized, context-driven engagement
Why HCL Unica+?
- Hyper-personalized Engagement at Scale
Delivers dynamic, context-aware messaging to every customer, adjusting in real-time based on behavior, journey stage, and intent. Intelligent orchestration ensures your messages reach the right person, at the right moment, on the right channel-driving stronger engagement and dramatically Improving conversion rates.
- AI-first Platform Built for Marketers
Equips marketers with advanced intelligence to work smarter and move faster. From predictive modeling to agentic automation and GenAl-powered content optimization, HCL Unica+ enables you to create, scale, and optimize campaigns with minimal effort-meeting you wherever you are in your Al maturity journey
- Data-driven by Design
Connects real-time behavioral signals (like digital body language and event stream data) with historical context to give you a unified, actionable customer view. This data foundation powers deeper insights, sharper intent signals, and smarter engagement strategies.
AI-first Features
- Automate zero-touch, segment-of-one targeting with contextual precision.
- Deliver hyper-targeted and personalized experiences that convert.
- Personalize messaging dynamically to match customer context and Intent.
- Achieve higher conversion rates by increasing message relevance.
- AI-Powered insights give marketers a data-driven edge.
- Use context to transform engagement into conversion and loyalty.
- Build and deploy predictive models without the complexity.
- Drive higher offer acceptance rates with better audience prediction and targeting, leading to higher ROI.
- Your always-on marketing assistant for real-time decisions and optimization.
- Improve marketer productivity by reducing manual work and boosting campaign effectiveness.
- Privacy Guardrails with AI-powered governance and trust.
- Build trusted customer relationships and reduce compliance risk.
- Capture unique signals for deeper analysis of customer Intent.
- Interpret digital body language and behavioral signals to act in the moment that counts.
- Unite event stream data with past behavior to create dynamic customer profiles.
- Understand not just who your customer is, but what they’re doing and why it matters.
- Enables hyper-relevant engagement.
- Deliver personalized experiences that feel timely, intuitive, and valuable.