The GDPR has been adopted by the European Union (���EU"). It establishes a stronger data protection regulatory framework for processing of personal data of individuals, impacts HCL and HCL's client contracts, policies and procedures when handling personal data.
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Unica Open Insights is an open data model framework that integrates with popular Business Intelligence (BI) tools to help visualize the data and generate reports as per business requirements.
If you are a new user, you must install Unica Open Insights. If you are an existing user, you must upgrade Unica Open Insights.
This chapter, and the topics in this chapter, are specific to the integrated Google Looker application. Google Looker has a simple and intuitive user interface. The Explore menu contains the various exploration views of Unica Open Insights.
From version 12.1.2, Unica Open Insights supports Unica Campaign.
From version 12.1.3, Unica Open Insights supports Unica Campaign custom attributes. It can be Campaign, Offer, or Cell attributes. If you are already using these attributes, you must configure the attributes for reporting.
In release 12.1.1, Open Insights started with support for Unica Deliver
The following sections contain important references related to Unica Open Insights for the supported Unica applications.
The following topics lists the available options in the Explore View for each channel of Campaign. The end user sees the Explore View. The Database Object Name and Model Internal Name are for administrators or developers.
The following table lists the database tables and fields that will be used by Open Insights to store the required data for generating reports.
The measures and dimensions for Campaign, Offer, Cell, Contact and Response History, and Response Trend are as follows:
The measures and dimensions for Response Breakout, Campaign Responders, Offer Responders, Campaign and Offer Responders, and Daily Responders are as follows:
If you encounter a problem that you cannot resolve by referring the documentation, your company's designated support contact can log a call with HCL technical support. Use these guidelines to ensure that your problem is resolved efficiently and successfully.
