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Unica Open Insights User Guide
Open Insights for Deliver
In release 12.1.1, Open Insights started with support for Unica Deliver
Send Time Optimization
Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.

Reports
- Unica Insights Reports Installation and Configuration Guide
- Unica Open Insights User Guide
  - Unica Open Insights Overview
    Unica Open Insights is an open data model framework that integrates with popular Business Intelligence (BI) tools to help visualize the data and generate reports as per business requirements.
  - Install or Upgrade Unica Open Insights
    If you are a new user, you must install Unica Open Insights. If you are an existing user, you must upgrade Unica Open Insights.
  - Google Looker User Interface Layout
    This chapter, and the topics in this chapter, are specific to the integrated Google Looker application. Google Looker has a simple and intuitive user interface. The Explore menu contains the various exploration views of Unica Open Insights.
  - Open Insights for Campaign
    From version 12.1.2, Unica Open Insights supports Unica Campaign.
  - Support for Campaign Custom Attributes
    From version 12.1.3, Unica Open Insights supports Unica Campaign custom attributes. It can be Campaign, Offer, or Cell attributes. If you are already using these attributes, you must configure the attributes for reporting.
  - Open Insights for Deliver
    In release 12.1.1, Open Insights started with support for Unica Deliver
    - Deliver Database Object Details
      Campaign database has list of database objects that define the Deliver data model. Please refer the following table for the database object names and their description:
    - Send Time Optimization
      Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.
      - First View Hour
        The First View Hour field, related to Send time optimization, stores the first email viewed hour information. It is calculated based on all the email communications sent on a particular day.
      - Implementing Send Time Optimization in Unica Campaign
        There are many ways to implement Campaigns and mailings. One way is as follows:
  - Appendix
  - Before you contact HCL technical support
    If you encounter a problem that you cannot resolve by referring the documentation, your company's designated support contact can log a call with HCL technical support. Use these guidelines to ensure that your problem is resolved efficiently and successfully.

Send Time Optimization

Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.

For Email, the analytics is derived from the Email open response.
For SMS, the analytics is derived from the SMS link click response.
For Mobile Push, the analytics is derived from the push view response.
For WhatsApp, the analytics is derived from the message view response.

The following table lists the dimensions related to send time optimization:


Dimension	Channel	Description
First View Hour	Email	The First View Hour field stores the first email viewed hour information for a day. It is used for send time optimization calculation. For more information, see First View Hour.
First Click Hour	Email	The First Click Hour field stores the first email viewed hour information for a day. Additionally, marketers may use this information for send time optimization based on it. By default, sent time optimization is calculated based on first view hour, as mentioned in the description for First View Hour.

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