Unica Open Insights Overview

Unica Open Insights is an open data model framework that integrates with popular Business Intelligence (BI) tools to help visualize the data and generate reports as per business requirements.

Unica Open Insights gives customers the freedom to choose Unica Insights Reports or continue with their existing BI implementation by offering an open data model framework, which integrates with popular BI tools, and leverages the capability of data visualization and report generation of the respective BI tool.

Currently, Unica Open Insights integrates out-of-the-box, with Google Looker.

Although Unica provides out-of-the-box integration of Unica Open Insights with Google Looker, you will require a Google Looker License. Unica Open Insights only works with the on-premises version of Google Looker. For an overview of Google Looker, see Overview of the Integrated Business Intelligence tool.

Using Unica Open Insights with Google Looker is optional. You can leverage the open data model framework of Open Insights to integrate it with a BI tool that you use.
Note:

Benefits of Unica Open Insights

The benefits of Unica Open Insights are as follows:

  • Common Benefits
    • It is an open data model framework and can work with BI tools like Google Looker, Tableau, Power BI, QlikView, or more.
    • Integrates out-of-the-box with Google Looker (using Google Looker integration requires a Google Looker license and is optional).
    • You can update existing models with zero impact to existing dashboards that were created using existing models.
    • Designed to contain all data needed for insights into the performance of marketing communications.
    • Google Looker SSO embedding (optional): Single sign-on (SSO) embedding presents private embedded Looks, Explores, or Dashboards to your users without requiring a separate Looker login. Users will be authenticated through the application. SSO embedding works by creating a special Looker URL that you will use in an iframe.
    • Google Looker API (optional): Provides public API that are consumed through Unica to access Looker's shared folders and its contents, dynamically.
  • Benefits for Unica Campaign
    • Supports default audience reports as well as custom audience reports.
    • All audiences contact data and history data are stored in new tables.
    • Provides historical reporting even if you purge Contact History, Detailed Contact History, or Response History data.
  • Benefits for Unica Deliver
    • Provides reports for Unica marketing channels like Email, SMS, Mobile Push, and WhatsApp.
    • Provides granularity with options like yearly, quarterly, monthly, weekly, daily, to hourly.
    • Send time optimization: Provides email recipient analytics. It computes the best hour of the day to contact customers based on previous email interactions. This helps in sending future mailers at an hour when the customer is most likely to view emails and also increase the probability of clicking the link in the email. For more information, see Send Time Optimization.

Overview of the Integrated Business Intelligence tool

Google Looker is an enterprise platform for BI, data applications, and embedded analytics with Dashboards that you can use to explore and share insights in real time.

You can use Google Looker to:
  • Visualize data
    • Find saved reports and understand Dashboards
    • View Dashboards
    • Send and schedule Dashboards
    • Create a blank Dashboard and add Looks
    • Change Dashboard settings
  • Build your own custom model to derive custom reports.
  • Export reports.
  • Schedule and circulate reports (via email and conditional circulation).
  • Public and personalized dashboard.
  • Create your own reports or ad-hoc reports by writing your own queries.

Channel Features

The following image provides a glimpse of the analytics available for the various channels (all channels are Unica Deliver-specific):