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User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.

User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.
- About Unica Optimize
  Unica Optimize is a web-based extension of Unica Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
- Getting started with Unica Optimize
  Unica Optimize can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.
- Unica Optimize sessions
  A Unica Optimize session is a combination of rules and scores that apply to a set of proposed contacts.
- Optimization rules
  Unica Optimize uses the rules and scores you define in your Unica Optimize session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
- Setting up scores
  You use scores in Unica Optimize to rank possible offers for each customer using a patent-pending optimization algorithm. The higher the score you assign to a contact, the more desirable you are making that contact. Unica Optimize maximizes the sum of scores in the OCT.
- Generate a list of proposed contacts
  The optimization process involves generating a list of proposed contacts in Unica Campaign and sending these contacts to Unica Optimize to produce optimized contacts.
- Use optimized contacts in marketing campaigns
  After you optimize the proposed contacts, you must retrieve the optimized contacts from Unica Optimize to send marketing communications to these contacts.
- Viewing Reports
  For each production run or test run, Unica Optimize generates a number of reports. These reports help you understand what happened during the optimization process by providing analyses pre- and post-optimization.
- Administering Unica Optimize
  There are many aspects of Unica Optimize you can configure to improve performance.
- Unica Optimize configuration properties
  This section describes the Unica Optimize configuration properties that are found on the Configuration page.

Unica Optimize documentation and help

Unica Optimize provides documentation and help for users, administrators, and developers.

Use the following table to get information about how to get started with Unica Optimize:

Table 1. Get up and running
This two-columned table provides information about the tasks in one column, and documentation in the second column.
Task	Documentation
View a list of new features, known issues, and workarounds	Unica Optimize Release Notes
Learn about the structure of the Unica Optimize database	Unica Optimize System Tables and Data Dictionary
Install or upgrade Unica Optimize	One of the following guides: Unica Optimize Installation Guide Unica Optimize Upgrade Guide

Use the following table to get information about how to configure and use Unica Optimize:

Table 2. Configure and use Unica Optimize
This two-columned table provides information about the tasks in one column, and documentation in the second column.
Task	Documentation
Create Unica Optimize sessions Configure the Unica Optimize process Use optimized contacts in marketing campaigns	Unica Optimize User's Guide

Use the following table to get information about how to get help if you face issues when you use Unica Optimize:

Table 3. Get help
This two-columned table provides information about the tasks in one column, and documentation in the second column.
Task	Instructions
Troubleshoot Unica Optimize installation errors Troubleshoot Unica Optimize session errors Improve Unica Optimize performance	Unica Optimize Troubleshooting and Tuning Guide
Open online help	Choose Help > Help for this page to open a context-sensitive help topic. Click the Show navigation icon in the help window to display the full help. You must have web access to view context-sensitive online help. Contact Support for more information about accessing and installing Knowledge Center locally for offline documentation.
Obtain PDFs	Use either of the following methods: Choose Help > Product documentation to access Unica Optimize PDFs. Choose Help > All Unica suite documentation to access all available documentation.

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