Campaign, cell, and offer attributes
Only attribute types that exist in both HCL® Marketing Operations and HCL Campaign are available for campaign and cell attributes.
For systems that also integrate offers, the same constraint applies to offer attributes with the following exception: when published to Campaign, the attribute type for the Creative URL offer attribute changes to Text Field - String.
Attribute type | Campaign attributes | Cell attributes | Offer attributes |
---|---|---|---|
Text - Single-Line | X | X | X |
Text - Multi-Line | X | X | X |
Single-Select | X | X | |
Single-Select - Database | X | X | |
Multiple-Select - Database | |||
Yes or No | X | X | |
Date Select | X | X | X |
Integer | X | X | |
Decimal | X | X | X |
Money | X | X | X |
User-Select | |||
External Data source | |||
Calculated | X | X | X |
URL Field | |||
Single Select Object Reference | |||
Multi-Select Object Reference | |||
Image | |||
Creative URL | X |
Note: For attributes that have the Single-Select - Database attribute
type, HCL
Marketing Operations passes
the lookup value (not the display value) of the selection to HCL
Campaign. You
determine the lookup value and the display value when you create the
lookup table.
There is no attribute type in Marketing Operations that corresponds to the "Modifiable drop-down list" that is available for custom attributes in stand-alone HCL Campaign.