In this release, we've introduced some new features and changes to some existing
features or functionality.
The following list includes the new features and changes to existing features:
- Prospect Activity Tracking and Identity Resolution
New integration protocols have been established to support prospect activity
tracking.
Anonymous Activity Tracking: The system now captures
behavioral data (page visits, clicks, downloads) through multiple sources and
ingested into CDP via DIAPI for anonymous users.- Identity Resolution: Anonymous profiles are automatically merged with
identified profiles once a user provides identifiable information, preserving
their pre-authentication history.
- Prospect Segmentation: Prospect segments can now be created in real-time
based on behavioral and contextual attributes for immediate activation across
marketing channels.
- Temporary Profile Housekeeping: Optimize storage by cleaning up
"New-To-Business" (NTB) profiles that remain idle and do not convert to a
"Known-To-Business" (KTB) or "Existing-To-Business" (ETB) status.
- Identity Graph: Enhances audit and governance by capturing the specific
"transition event" when a profile moves between lifecycle stages (NTB, KTB,
ETB). The system records the transition time-stamp and the trigger identifier
for every lifecycle change, providing a transparent audit trail for compliance
inquiries and enabling advanced analysis of the customer journey.
Refer to the
Integrating HCL Discover with HCL CDP and Configure Discover
Integration sections in HCL CDP User Guide.
- Customer Experience Enhancements
- Customer One View (COV) Redesign: A comprehensive UX redesign of the
Customer One View has been implemented to provide a more intuitive and detailed
profile management experience. Refer to the Customer One View section in
HCL CDP User Guide.
- Segment Central Unification: Unified requirements from CDP have been
integrated into the Segment Central module for a more cohesive segmentation
experience. Refer to the Create a Segment and Publish Batch
Segment sections in HCL CDP User Guide.
- CDP and Unica Platform Alignment
- Navigation Restructure: The Unica+ left navigation menu has been
streamlined to align product sub-menus and improve access to "Centrals" (Offer,
Segment, Audience, and Contact Centrals).
- ADFS SAML 2.0 Support: Integrated SAML 2.0 via ADFS to provide secure,
enterprise-grade authentication for CDP users in Unica Platform.
- Data Pipeline & Deployment Optimization
- Near Real-Time Event Batching: Implemented high-frequency batching for
events to ensure near real-time data availability and processing.
- Flink Migration: The data processing pipeline is transitioning from NiFi
to Apache Flink to improve scalability and throughput for large-scale data
operations. Refer to the Deploying CDP Flink Manager section in HCL
CDP AWS Platform Installation Guide.
- OpenShift RTS: Segmentation capabilities have been fully enabled and
verified for OpenShift environments. Refer to the Deploying CDP RTS MS
section in HCL CDP Openshift Platform Installation Guide.
- Java 17 Platform Upgrade
- HCL CDP has been upgraded to Java 17 and Spring Framework 6.x. This upgrade
improves application performance, security, and long-term supportability by
aligning with the latest LTS runtime and framework versions.
