Create App Push Notification - Android

This page explains how to create an App Push Notification for Android using HCL CDP Marketing Automation Platform.

Create an App Push Notification

Create an App Push Notification Engagement from Segments

To create an App push notification engagements from segments, follow the steps below:

  1. Navigate to Campaigns > Segments.
  2. Select the Segment Name, and on the left panel, click the App Push Notification option.
  3. Click Add Engagement.

Create an App Push Notification engagement from Channels

To create an App push notification engagements from channels, follow the steps below:

  1. Navigate to Campaigns > Channels.
  2. On the left panel, click the App Push Notification option.
  3. Click Add Engagement, and select the Segment Name from the list.
  4. Click Confirm And Proceed To Next Step.

Configure App Push Notification

In the create app push notification page, configure the following details:

Add General details

  • Engagement Name (mandatory): Add a unique name to the Engagement. It must range between 6-25 characters.
  • Language (mandatory): Select a language in which you prefer to write the Engagement.
  • Select Device (mandatory): Select Android from the device list. The preview on the right should show the preview of the Android device.
  • Select Notification Style (mandatory): Choose a notification style of engagement based on device configuration.

For Android, we have three Notification Styles.

  • Text Only: You can use this notification style, in case you want to add only text to your App Push engagement.

  • Text with Big Image Use this notification style to add an image with the specified text. You can also add a caption to the engagement image.

  • Text with Image Carousel Use this notification style to create carousel-style infographic engagements. Add captions to your image carousel, and see real-time updates in the preview. Click the preview to check if the redirect URL works.

Add a Goal

Goal Type: Select a goal type from the drop-down list. For more information about Conversion Goals, refer here.

Note: Each section turns red as you start entering data to create an Engagement. Once you fill in all the required information, the section will turn green. You can complete the sections in any order, but all sections must be green before you can click Update Engagement.

Add Content

  • Title (mandatory): Enter the title of the Engagement message. It should range between 1-42 characters. The recommended max length is 36 characters.
  • Message (mandatory): Enter a brief message explaining the purpose of the Engagement. It should contain at least 6 characters. The recommended max length is 36 characters.
  • Summary: Enter a summary of the Engagement. The recommended max length is 36 characters.
  • Target Page: Enter the target URL to which the user will be redirected when the app push notification is clicked. You can add an URL or a deep link.
  • Select Label (mandatory): Select a product label from the drop-down list. For more information about labels, refer here.
Attention: While there is no strict length constraint for messages when a recommended size is provided, exceeding the recommended length may cause the message to be trimmed during delivery or fail to deliver altogether. It is advised to keep the message within the recommended length.

In case, if your engagement type is Big Image or Image Carousel, follow the steps below:

For Big Image

Upload Image (mandatory): Upload an image with the following dimensions:

  • Aspect Ratio: 2:1
  • Max Size: 40 kb
  • Supported File Formats: JPG, JPEG, PNG,WEBP.

For Image Carousel

It is mandatory to have 2 products in the Carousel.

  • Select Label (mandatory): Choose a product label from the drop-down list. For more information about Label, refer here.
  • Upload Image (mandatory): Upload an image with the following dimensions: - Aspect Ratio: 2:1 - Max Size: 1 MB - Supported File Formats: JPG, JPEG, PNG,WEBP.
  • Caption (mandatory): Enter a caption to the image. The recommended max length should not exceed 24 characters.
  • Target Page: Enter the target URL where the user will be redirected when they click the app push notification.
  • Select Link Type (mandatory): Add a URL or a deep link. For more information about Link Type, refer here.
  • Enter URL (mandatory): Enter the URL of the target page.

Click Add Product to add the image carousel.

  • Use Button: Select this checkbox to include buttons in the app push notification. Adding this button is optional, and you can add up to 3 buttons.
  • Button Text (mandatory): Enter a name for the button.
  • Target Page:
    • Select Link Type (mandatory): Select a link type either URL or deep link to perform the required function.
    • Enter URL (mandatory): Enter the URL of the target page to redirect the user to a URL in the browser.

    • Deep Link - Enter URL (mandatory): Enter the URL for a specific activity within the application to redirect users to a particular screen on the application.

Acknowledgment

An acknowledgment will trigger a new app notification for the user, once s/he clicks the button. You need to include the following content as well.

Title (mandatory): Enter the title of the inline Engagement.

Message (mandatory): Enter a brief message explaining the purpose of the Engagement.

Summary: Enter a summary of the Engagement.

Dismiss User can dismiss the notification when the button is clicked.
Note: You can send personalized app push notifications about term life insurance by including unique details for each user. For example, the notification can redirect users to a specific URL on your website that includes their user ID. It can also display personalized information such as their premium amount, expiration date, and other relevant details. This approach enables hyper-personalized notifications tailored to each user.

Enhance Delivery

Enabling Enhanced Delivery helps you reach your customers within your desired time frame, ensures the notification expires upon reaching its expiry time, and increases the likelihood of message delivery even in poor network conditions.

  • Set Expiry: Define an expiry time for your communication to ensure it does not reach users after its purpose has passed. For example, if you want to inform users about a launch event with exclusive offers, setting an expiry ensures users won’t receive the message after the event ends due to network issues or other delays. You can set Maximum expiry of up to 28 days.
  • Preserve message for: Specify the duration of your communication's validity in minutes, hours, or days. By default, you can set 6 hours, and the minimum can be 1 hour.
  • Preserve Message till: Set your communication validity until a specific date and time using the calendar. You can set a minimum validity of 1 hour.
  • Enable Push Max:

    Enhance communication delivery by optimizing it based on the user's network strength. In good network conditions, users receive the message with media. In poor network conditions, users receive text-only messages, increasing the chances of successful delivery.

Schedule Settings

Schedule an engagement to send at a later time or trigger it immediately once the engagement goal is achieved. For more information about Engagement Scheduling, refer Campaign Channels

Save

Click Save to save the Engagement.

Note: After you have created an Engagement, you can neither change the name of the engagement nor change the schedule settings.