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HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
Customizing
The topics in the Customizing section describe tasks performed by an application developer to customize HCL Commerce.
Presentation layer
HCL Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Customizing marketing
You can customize marketing features and objects to better meet the business needs of your site. For example, you can customize e-Marketing Spots, customer segments, activities, activity components, such as triggers, targets and actions, and more. Customization is supported for the Marketing tool in Management Center and for the storefront to display e-Marketing Spots.
Marketing customization: Management Center
There are many aspects of the Marketing tool that you can customize to suit the business needs of your site. For example, you can customize web and dialog activities, the Activity Builder user interface, e-Marketing Spots, and customer segments. Customization is supported for both the Marketing tool user interface and the marketing services.
Customizing e-Marketing Spot behavior
There are a number of customization scenarios supported for e-Marketing Spots on your store pages.

Documentation
HCL Commerce is a high-availability, highly scalable and customizable e-commerce platform. Able to support hundreds of thousands of transactions per day, HCL Commerce allows you to do business with consumers (B2C) or directly with businesses (B2B). HCL Commerce uses cloud friendly technology to make deployment and operation both easy and efficient. It provides easy-to-use tools for business users to centrally manage a cross-channel strategy. Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Business users can also use AI enabled content management capabilities.
- Getting started
  HCL Commerce has different advantages for business users, administrators and developers. HCL Commerce targets each of these roles with a tailored set of offerings so that each of your users can get maximum benefit.
- Installing and deploying
  Learn how to install and deploy HCL Commerce development environments and HCL Commerce production environments.
- Migrating
  Before you migrate to HCL Commerce Version 9.1, review this information to help plan and execute your migration.
- Operating
  Topics in the Operating category highlight tasks that are typically performed by business users, customer support representatives, to complete their day-to-day tasks in the operation of the HCL Commerce site.
- Integrating
  Topics in the Integrating category highlight the tasks that are commonly performed for using HCL Commerce in combination with other products.
- Administering
  Topics in the Administering category highlight tasks that are typically performed by the Site Administrator, to support daily operations of the HCL Commerce site.
- Customizing
  The topics in the Customizing section describe tasks performed by an application developer to customize HCL Commerce.
  - Customizing Management Center for HCL Commerce
    HCL Commerce allows you to pull the GIT bundle of Management Center source code and start the application locally to customize the Management Center.
  - Managed asset deployment
    Managed assets are files that are uploaded by business users to be used for store marketing, or to supplement products. They are added to HCL Commerce through the Assets tool or the Marketing tool in Management Center. By default, managed assets are extracted and deployed through the HCL Commerce EAR. To maintain performance in a large-scale production environment, site administrators must switch to alternative extraction and deployment methods for managed assets.
  - HCL Commerce development environment
    HCL Commerce Developer is the development toolkit for customizing a HCL Commerce application.
  - Functional architecture
    Functional architecture provides both the set of patterns used to implement the business functionality and the frameworks in which these business functions execute.
  - Persistent object model
    HCL Commerce deals with a large amount of persistent data. There are numerous tables defined in the current database schema. Even with this extensive schema, however, you might need to extend or customize the database schema for your particular business needs.
  - Creating your custom store
    After you install and set up your programming environment, you can create your custom store and customize your storefront. You must ensure that the store server is properly configured, and that your store assets are moved to the Store server.
  - Presentation layer
    HCL Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
    - HCL Commerce Struts framework
      Struts is a well documented, mature and popular framework for building front ends to Java applications. To address concerns in software applications, it uses a Model-View-Controller (MVC) architecture: The Model represents the business or database code, the View represents the page design code, and the Controller represents the navigational code.
    - Spring framework
      The Spring Framework is a lightweight, open source programming and configuration model for developing Java based enterprise applications. This framework is used in HCL Commerce for building and configuring Management Center, including the managing of URL requests from Management Center to retrieve and process object data.
    - Management Center
      The Management Center for HCL Commerce framework is the foundation for HCL Commerce business user tooling. The business objects that are managed with Management Center are defined by the individual components that make up Management Center. The Management Center framework uses these definitions to provide the features that you can use to find, create, modify, and delete the defined business objects. If you plan to customize the Management Center, ensure that you understand the framework and all of the components that make up Management Center.
    - Developing Commerce Composer assets
      Enrich the capabilities of the Commerce Composer tool by developing your own widgets and templates, and extending other features and functions to suit your business needs.
    - Customizing promotions
      Customizing promotions can involve the customization of the promotion business user tools and the underlying promotion engine, which features a clean architecture supporting rich functionality, as well as a wide array of customization possibilities.
    - Working with the promotions component configuration file
      Some Management Center components, like the promotions component, have customizable configuration files. These files contain properties that control certain component features.
    - Customizing marketing
      You can customize marketing features and objects to better meet the business needs of your site. For example, you can customize e-Marketing Spots, customer segments, activities, activity components, such as triggers, targets and actions, and more. Customization is supported for the Marketing tool in Management Center and for the storefront to display e-Marketing Spots.
      - Marketing customization: Management Center
        There are many aspects of the Marketing tool that you can customize to suit the business needs of your site. For example, you can customize web and dialog activities, the Activity Builder user interface, e-Marketing Spots, and customer segments. Customization is supported for both the Marketing tool user interface and the marketing services.
        Customizing triggers, targets, and actions
        To provide business users with more options for web and dialog activities, you can create new triggers, targets, and actions to use in the Activity Builder for the Marketing tool. You can also change the behavior of existing triggers, targets, and actions.
        Customizing the palette and template picker contents
        You might want business users to see a customized view of the element palette in the Activity Builder, or the New Activity From Template window (called the marketing activity template picker). If so, you can add or remove items from these views, or rearrange their contents.
        Customizing customer segments
        Business users create customer segments using the Customer Segments properties view in the Management Center Marketing tool. The properties view contains all the attributes for defining a customer segment, arranged in a series of tabs. To customize customer segment support for your site, you can add new attributes or remove those that your site does not use.
        Customizing e-Marketing Spot behavior
        There are a number of customization scenarios supported for e-Marketing Spots on your store pages.
        Adding support for personalized text in an e-Marketing Spot
        You can add support for substitution variables by customizing JSP files for store pages that contain e-Marketing Spots. Business users can then personalize the text that customers see displayed in the e-Marketing Spot, for example, by substituting a customer's name into a text string.
        Setting up filters to control whether to display marketing information in an e-Marketing Spot
        Web activities can recommend catalog entries, categories, and content to customers in an e-Marketing Spot on a store page. Customers viewing the recommendation might not be interested, for example, if they already purchased the catalog entry or if they have the catalog entry in their shopping cart. Or, Marketing Managers might not want to recommend a catalog entry if inventory levels are low. You can set up filters to control whether the server displays the marketing information under certain circumstances. The filter settings apply to all e-Marketing Spots for the store.
        Customizing an e-Marketing Spot to display content in a random order
        By default, the results that are returned in an e-Marketing Spot are displayed in the same order as they are defined in the web activities, and sequence of entries in the database. However, you might want the results to be in a different order each time the e-Marketing Spot is viewed. An e-Marketing Spot can be configured to randomize the results displayed. This configuration is done by creating appropriate database entries.
        Customizing the Marketing tool to display catalog entry recommendations from an external system
        Marketing managers can boost sales by displaying relevant catalog entry recommendations to customers in e-Marketing Spots on store pages. To determine which catalog entries to recommend, your site might choose to use a system external to HCL Commerce, such as a product recommendation engine or a data warehouse. If so, HCL Commerce provides an infrastructure you can customize to retrieve the recommendations from the external system and display them to customers on your storefront.
        Customizing ribbon ads
        Ribbon ads draw attention to products on the storefront by overlaying the product image with informative text, such as New or Clearance. You can customize ribbon ads to suit your storefront design and marketing strategy.
      - Migrating from the V7 Accelerator based marketing e-spot code snippet to the Management Center based marketing e-spot code snippet
      - Adding an e-Marketing Spot to a JSP store page
        You can create a custom JSP file to add a custom e-Marketing Spot to a store page.
      - Adding an e-Marketing Spot to a React Store page
        You can create a custom e-Marketing Spot for the React Store page.
      - e-Marketing Spot (Management Center)
        Use the WebServiceeMarketingSpotDisplay.jsp sample snippet to display an e-Marketing Spot in a store page. The code uses Web services to call the marketing runtime to get the data to display in the e-Marketing Spot. Use this snippet for e-Marketing Spots that are used in Web activities managed with the Management Center.
      - Customizing the E-Marketing Spot widget
        Customize a provided widget to modify its behavior for use on your storefront. For this customization example, the E-Marketing Spot widget is customized to include a static message. To do this, you must copy the widget and all of its static dependencies to the custom store web archive, and update the widget JSP to properly reference its dependencies in both the custom store web archive and the IBM provided store web archive. For more information on E-Marketing Spot widget, see management-center/concepts/cpzwidespot.html. For more information about creating widgets, see Creating widgets
      - Email activities and custom activity template JSP files
        Email activities allow business users to deliver news and promotions to customers through email. These activities enable business users to reach customers who might not have visited your site in some time. These activities can also be used to keep regular customers up to date regarding up coming events or products.
    - Customizing price rules
      You can customize price rules to suit the business needs of your site. For example, you can create a new condition or action for business users to add to price rules. Customization is supported for both the Price Rule Builder tool user interface in the Catalog Filter and Pricing tool, and for the pricing services.
    - Customizing store preview
      You can customize store preview to add enhancements that help business users work more efficiently. These enhancements include the click-to-edit function and in-context preview function.
    - Customizing content versioning
      The content versioning feature is enabled for some objects in the Catalogs tool in Management Center. You can add or remove content versioning support for existing objects and custom objects by customizing both Management Center and HCL Commerce server.
    - Customizing the infrastructure component
      Customizing the infrastructure component provides you the ability to change configurable properties for Management Center and Search Engine Optimization (SEO) functionality.
    - Developing JSP pages
      To create JSP pages for HCL Commerce, you should have Rational Application Developer skills and JSP skills. You should also be familiar with JSTL.
    - HCL Commerce JSP programming best practices
      This section offers the following selection of JSP programming best practices, which promote development of reusable and easily maintainable JSP pages within the HCL Commerce store development framework:
    - Double-click handling in HCL Commerce
      The purpose of double-click handling in HCL Commerce is to prevent processing the same request twice to ensure data integrity within the system. When processing certain URL requests, such as OrderItemAdd, the double-click feature of HCL Commerce will identify whether the request from the online shopper is currently being processed and blocks the current request if that is the case.
  - Controller layer
    The Controller layer is the conductor of operations for a request. It controls the transaction scope and manages the session related information for the request. The controller first dispatches to a command and then calls the appropriate view processing logic to render the response.
  - Business logic layer
    The business logic layer is the business components that provide OAGIS services to return data or start business processes. The presentation layer uses these OAGIS services to display data, or to invoke a business process. The business logic provides data required by the presentation layer. The business logic layer exists because more than just fetching and updating data is required by an application; there is also additional business logic independent of the presentation layer.
  - Persistence layer
    The interaction between the business objects and persistence layer is isolated in an object called the Business Object Mediator. Business object document (BOD) commands interact with the Business Object Mediator to handle the interaction with the logical objects and how they are persisted.
  - Business model information model
    A business model, a representation of the business processes used throughout the site, provides a sample commerce solution which includes an organization structure, default user roles and access control policies, one or more starter stores, administration tools, and business processes that demonstrate best practices. A business model can be customized to support business requirements and scenarios. HCL Commerce provides sample business models that show some common commerce solutions. These business models are created by setting up an organization hierarchy structure, access control policies, stores, and contracts that help satisfy the necessary business requirements.
  - Business models
    Before starting to develop your site with HCL Commerce, you need to determine the business model supported by HCL Commerce that best represents the purpose of your site. Usually sites created with HCL Commerce will be implemented based on of one of these business models.
  - Store data information model
    Store data is the information that is loaded into the Transaction server database, which allows your store to function. The URL Registry Entries and View Registry Entries packages are included in the diagram, but they are not database assets. These entries are presentation configuration (that is, struts actions and forwards) that must be deployed. URL registry entries are shown in the diagram to illustrate the entire store data information model. To operate properly, a store must have the data in place to support all customer activities. For example, in order for a customer to make a purchase, your store must contain a catalog of goods for sale (catalog data), the data associated with processing orders (tax and shipping data), and the inventory to fulfill the request (inventory and fulfillment data).
  - Customizing HCL Commerce
    You can extend the HCL Commerce product to fit your business needs. This topic describes the prerequisite skills and required knowledge that you need to customize business logic. After you have the required knowledge, use HCL Commerce Developer to take tutorials that guide you step-by-step through various customization scenarios.
  - Run Engine command framework
    The Run Engine command framework provides predefined commands, that you can use to change environment parameters or container configurations. This framework is built into the HCL provided Docker images.
  - GraphQL for HCL Commerce
    The GraphQL markup language is available for any API. It is a server-side interpreter for processing queries using a data type system you design. With GraphQL, your data and code are independent of any database or storage system.
  - Representational State Transfer (REST) services
    HCL Commerce uses Representational State Transfer (REST) services to provide a framework that can be used to develop RESTful applications on several platforms. These platforms can include web, mobile, kiosks, and social applications.
  - Web services
  - Search
    HCL Commerce comes with a powerful and fully integrated search function. The search functions in HCL Commerce provide an enriched customer experience, with features such as automatic search term suggestions and spelling correction. Since it is built on industry standards, HCL Commerce Search is highly flexible and extensible. Starter stores can use the search engine's most sophisticated features without requiring extra customization. Starting with Version 9.1, HCL Commerce Search with Elasticsearch microservices manage indexing and other crucial tasks, with no performance impact on the storefront or transaction server.
- Tutorials
  HCL Commerce provides many tutorials to help you customize and understand your HCL Commerce instance and stores.
- Samples
  Topics in the Samples category highlight the various samples that are provided with HCL Commerce.
- Compliance
  The following section describes how you can leverage HCL Commerce features and functionality to help your site be compliant with different privacy and security standards.
- Securing
  These topics describe the security features of HCL Commerce and how to configure these features.
- Performance
  Topics in the Performance section describe the means by which to plan, implement, test, and re-visit the optimization of HCL Commerce site performance.
- Troubleshooting
  Topics in the Troubleshooting section highlight common issues that are encountered with HCL Commerce, and how they can be addressed or mitigated.
- Reference
  Topics in the Reference section contain all of the HCL Commerce reference documentation.

Customizing e-Marketing Spot behavior

There are a number of customization scenarios supported for e-Marketing Spots on your store pages.