You can add
new customer segment attributes to the customer
segment properties view in the Management Center Marketing tool. This
gives business users more options for creating customer segments to
use as targets for marketing activities and promotions.
About this task
When a business user
wants to create a customer segment,
he or she selects the attributes from the customer segment properties
view in the Marketing tool. For example, a business user can create
a customer segment comprising female customers using the Gender attribute
on the Demographics tab. The procedures in this section cover how
to add a new attribute to the properties view. Example
Your
site might have a customer loyalty program that allows
customers to accumulate loyalty points. Business users might want
to be able to advertise to customers based on the number of loyalty
points they have. To do so, business users must be able to create
a customer segment that targets customers who have a certain number
of loyalty points. For this purpose, you could add a customer segment
attribute to the Miscellaneous tab of the customer segment properties
view that looks like this: