Campaign elements performance considerations
When you are designing marketing activities for your site, the performance of these activities can be affected by individual marketing campaign elements. When you are creating marketing activities, consider the options and settings available for campaign elements that can be use in marketing web and dialog activities.
Dialog activities are available only in the Professional and Enterprise editions of WebSphere Commerce.
Targets
Actions
Triggers
Branches
A Branch element is an element that you can add to a web or dialog activity to split a single path into two or more paths. When a customer reaches the Branch element, the customer proceeds down one or more of those paths according to criteria you define. As a result, a single activity can have multiple outcomes, and you can target each outcome to a different set of customers. If your branches include an experiment that is based on existing user behavior data, the data for this experiment is loaded from the database and cached. This experiment option can affect the load on your database. Whenever a shopper places an order, queries run to retrieve information from the ORDERS and ORDERITEMS database tables.