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HCL Unica Segment Central Documentation
A centralized application within the Unica suite designed to create and manage strategic segments for marketing purposes.
It allows marketers to define and organize segments based on specific rules and attributes from base tables.
Version 12.1.9
What's New:
Ordinal feature enhancement
Handling missing values during auto segmentation
Real-time profiling of data
Defect fixes
Version 12.1.8
What's New:
Python version upgrade for AI-ML
Version 12.1.7
What's New:
AI-ML component
Support for PostgreSQL
Defect fixes
Version 12.1.6
What's New:
Defect fixes
Version 12.1.5
What's New:
Exporting segments from Segment Central to Journey
Scheduling support for Segment Central
UI UX improvements
Defect fixes
Version 12.1.4
What's New:
Folder management
Segment management
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Featured Topics
Creating strategic segments
Learn how to create strategic segments using Segment Central.
Creating Suggestions
The AI-ML component scans the audience table from the selected user database, suggests rule-based segments, and provides first-level insights on potential segments. Learn how to create Suggestions.
New features
Find out what are the updates in the latest version of HCL Unica Segment Central.
Useful information
Unica Ideas Portal
Unica Support
HCL Software University | Unica