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Segment Suggestions
In version 12.1.7, we introduced a new centralized component named AI-ML. This component is currently only used by Segment Central for the Segment Suggestion feature.
Accessing Suggestions
To access Suggestions, ensure that you have installed the AI-ML component and configured it.

Unica Segment Central Documentation
Welcome to the Unica Segment Central 25.1.0/25.1.0.1 documentation, where you can find information about how to administer and use Unica Segment Central.
Release Notes
System Requirements
Installation Guide
Upgrade Guides
User Guides
- Getting Started Guide
- User Guide
  - About Segment Central
    As the name suggests Segment Central is centralized application to create and manage strategic segments. In Segment Central we can create strategic segments based on audiences having base tables. Using base table mapping you can create rules, based on these rules the set of ids present inside each base table forms a segment. Segments will select records from the existing base table based on the defined rule. Segments can also be created using existing segments.
  - Prerequisites for creating strategic segments
    Before you create a strategic segment, you must meet the following prerequisites.
  - Creating strategic segments
    To create strategic segments, complete the following steps:
  - Viewing segment listing
    Segment present on All Segments page will display the number of records present in that segment and also the last run date. For published segments, the date on which the segment was published will be displayed.
  - Viewing strategic segments
  - Editing a strategic segment
  - Moving a segment
  - Deleting strategic segments
  - Organizing strategic segments
    You can organize your strategic segments by creating a folder or series of folders. You can then move strategic segments from one folder to another within the folder structure you have created.
  - Segment Suggestions
    In version 12.1.7, we introduced a new centralized component named AI-ML. This component is currently only used by Segment Central for the Segment Suggestion feature.
    - Accessing Suggestions
      To access Suggestions, ensure that you have installed the AI-ML component and configured it.
    - Creating Suggestions
      Create suggestions actually means requesting the AI-ML component to provide segment suggestions based on our inputs.
    - Working with the results from Suggestions
      After requesting for Suggestions in Segment Central, by default, the last 10 requests are listed in the Recent request(s) section.
  - Export Settings
    Segments created from Segment Central can be used to start a journey. Users need to define export settings for sending data from segment central to Journey. Publish to Journey happens via Unica Content Integration framework. Ensured that Content Integration framework (Asset Picker) is installed, deployed and configured correctly.
  - Scheduling
    Scheduling is a new feature in introduced in Segment Central version 12.1.5. Using Platform's scheduler capability, you can schedule segment publish and export actions.
Licensing Guide
PDFs
Notices

Accessing Suggestions

To access Suggestions, ensure that you have installed the AI-ML component and configured it.

Before you begin

Ensure that you have installed the AI-ML component or upgrade to Unica 12.1.7 or later and install the AI-ML component.

To install the AI-ML component, see Unica Platform Installation Guide.
To upgrade to Unica 12.1.7 or later versions, see Unica Platform Upgrade Guide and Unica Segment Sentral Upgrade Guide.

Procedure

Navigate to Marketing Central > Segment Central.
The All Segment page opens.
Click Suggestions.
One of the following pages opens:
- The Suggest segments page opens for you to create a new segment suggestion request. This page opens if you have never created suggestions using Segment Central.
- The Segment suggestions page opens listing the recent request(s) and results. This page opens if you have created suggestions using Segment Central.
- You will see an error. If you see an error, it means that the AI-ML component is not installed. See Prerequisites.
If the Suggest segments page opens, see Creating Suggestions.
If the Segment suggestions page opens, you can perform the following tasks:
1. To create a new suggestion, click + Suggestions.
2. Select any request from the Recent request(s) list to view the results of the request. By default, the last 10 requests appear in the list. If required, you can change the default history size. For more information see the Deploying AI-ML section in Unica Platform V12.1.7 Installation Guide. To refresh the list, use the icon.
  In the Recent request(s) list, select the icon, succeeding a request, to perform the following operations:
  - To view the highlighted suggestion, select the icon.
  - To clone the highlighted suggestion, select the icon.
  - To remove the highlighted suggestion, select the icon.
3. To save the selected suggestions, use the Save button.
4. To save and publish the selected suggestions, use the Save & publish button.