Flowchart 360 - Using Flowchart-Level Campaign Analytics
What Is Flowchart 360?
Flowchart 360 is a new 360-degree analytical view introduced in this release. This chapter covers its purpose, attribute groups, and use cases.
Relationship with Campaign 360
Flowchart 360 is a Campaign 360 analytical extension that provides execution-level visibility within campaign flowcharts. It is not a standalone integration endpoint or independent 360 domain. Flowchart-level metrics are surfaced through Campaign 360 and become available to downstream consumers as part of the Campaign 360 analytical model.
Key characteristics:
- One row per flowchart, with supporting execution-level detail.
- Linked to the parent campaign via campaign_code.
- Tracks execution count, audience reach, channel distribution, and engagement metrics.
- Provides average metrics across multiple executions (avg_click_through_rate, avg_open_rate, etc.).
- Primary consumers: MaxAI analytics, Campaign 360 supplementary analysis, Flowchart 360 signals reach CDP as part of Campaign 360, not as a standalone feed.
Why Flowchart 360 Exists
Without flowchart-level visibility, organizations face a gap that Campaign 360 alone cannot fill:
- Campaign 360 shows aggregate campaign metrics but cannot distinguish which flowchart within a campaign drove performance.
- No visibility into how many times a flowchart was executed or how reach and engagement varied per execution.
- Inability to compare different execution paths within the same campaign.
Flowchart 360 solves this by providing pre-aggregated flow-level metrics consumable by MaxAI and surfaced to CDP as part of Campaign 360.
Flowchart 360 Attribute List
For flowchart 360 attribute list , refer 360_Attributes for attribute .
How Flowchart 360 Is Used
Typical use cases:
- Campaign analysis: Compare performance across different flowcharts within the same campaign. Use execution_count and avg_* metrics to understand consistency vs one-off spikes.
- AI-driven optimization: Flowchart 360 provides campaign execution data to Campaign AI, enabling intelligent campaign design recommendations.