Strategic planning and financial management
Unica Plan includes strategic planning and financial management.
Manage strategic planning and financial management with the following features.
- Develop top-down budgets for marketing plans and the programs they contain.
- Track actual expenses that are incurred, regarding the budget.
- Facilitate spend tracking and reporting in Accounting (GL) terms.
In Unica Plan, you use the following tools for Strategic Planning and Financial Management tasks.
- Accounts
- Budgets
- Cost Categories
- Invoices