Campaign, cell, and offer attributes
Only attribute types that exist in both Unica Plan and Unica Campaign are available for campaign and cell attributes.
For systems that also integrate offers, the same constraint applies to offer attributes with the following exception: when published to Unica Campaign, the attribute type for the Creative URL offer attribute changes to Text Field - String.
Attribute type | Campaign attributes | Cell attributes | Offer attributes |
---|---|---|---|
Text - Single-Line | X | X | X |
Text - Multi-Line | X | X | X |
Single-Select | X | X | |
Single-Select - Database | X | X | |
Multiple-Select - Database | |||
Yes or No | X | X | |
Date Select | X | X | X |
Integer | X | X | |
Decimal | X | X | X |
Money | X | X | X |
User-Select | |||
External Data source | |||
Calculated | X | X | X |
URL Field | |||
Single Select Object Reference | |||
Multi-Select Object Reference | |||
Image | |||
Creative URL | X | ||
Rich text type |
Note: For attributes that have the Single-Select - Database attribute
type, Unica Plan passes
the lookup value (not the display value) of the selection to Unica Campaign. You
determine the lookup value and the display value when you create the
lookup table.
There is no attribute type in Unica Plan that corresponds to the "Modifiable drop-down list" that is available for custom attributes in stand-alone Unica Campaign.