Unica Campaign attributes

When Unica Plan and Unica Campaign are integrated, you create custom Unica Campaign attributes in Unica Plan. All Unica Campaign attributes are shared, and you use Unica Plan to add them to the forms that make up your campaign project templates.

When users create the linked campaign for a campaign project from a template that includes custom campaign attributes, the corresponding attributes are created in Unica Campaign. If users change the data they enter in a field that is created by a campaign attribute after they create the linked campaign, they must update the campaign to send the new information to Unica Campaign. You use campaign attribute descriptions and form descriptions to inform users which fields require them to update the campaign.