General and personalized message fields
For certain types of alerts, you can send one notification message to the user who is most directly affected by the change and a different message to other team members.
For example, when a project starts, the system sends out the same alert to all affected users. However, when a workflow task is assigned to a specific user, the system sends out a message (referred to as the personal message) to the assignee, and a general message to all of the other affected users.
After you select the Alert Event on the Alerts Settings page or tab, click Get Alert Details. If the selected event can accommodate both a personal message and a general message, the page refreshes to show two fields for the message subject, personal and general, and two for the message body, personal and general. See Alerts Settings page.