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HCL Marketing Operations User's Guide
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Marketing objects
A marketing object is any work product a team develops and reuses in the course of its marketing activities. Marketing objects can represent physical items (such as a letter or banner ad) or a business component (such as a credit card offer, a target segment definition, or a rewards program definition).
Marketing object references in approvals
You add marketing object references to approvals in the same way you add them to forms and grid fields. However, the options for searching for marketing objects are slightly different.

Marketing object references in approvals

You add marketing object references to approvals in the same way you add them to forms and grid fields. However, the options for searching for marketing objects are slightly different.

Simple search (Search tab)

The simple search screen in the marketing object selection box for approvals contains an extra drop-down list. You use this control to select a single type of marketing object for your search. You must select one type of marketing object before you can begin the search.

Saved search (Browse tab)

The drop-down list of saved searches contains previously saved searches for all enabled marketing object types. For example, if you have marketing object types for Creatives and Envelopes, all saved searches for Creatives and Envelopes appear in the list.