Metrics

Metrics are used for management reports and analysis. View metrics on the Tracking tab for plans, programs, and projects.

Use HCL® Marketing Operations metrics for the following calculations.

• Automatically calculate internal measures (such as budgets and resource consumption).
• Automatically tabulate program results, such as the following results.
  • Measure consistently across activities.
  • Aggregate results across programs.
• Automatically link key metrics, such as number of contacts and responses, from campaigns back to project metrics.
• Build a marketing memory.

The metrics that are available in a plan, program, or project depend on the template you used to create it.