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HCL Marketing Operations Administrator Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
About metrics
Metrics measure the performance of an object and are always numeric. Typical metrics include financial metrics, such as cost and revenue, and performance metrics, such as the number of contacts and the number of responses in a particular marketing campaign.
Creating metrics templates and metric template groups
A metrics template is a collection of metrics. You add metrics to Marketing Operations by adding metrics templates.

Creating metrics templates and metric template groups

A metrics template is a collection of metrics. You add metrics to Marketing Operations by adding metrics templates.

Likewise, you attach metrics to an object template by selecting a metrics template.

Each metric template works with only one object type: plan, program, or project. Because each object template can use only one metrics template and there is only one template file for plans, you should not define more than one metrics template with a type of plan.

A metric can belong to more than one metric template.

Metrics in a template can be, but do not need to be, organized into metric groups. A metrics template can contain a mix of grouped and ungrouped metrics.