Welcome
User Guide
Introduction
Marketing AION (Artificial Intelligence ON) is an AI life cycle management platform for applying machine learning to real-world problems. Marketing AION encompasses the complete pipeline from raw data ingestion to a deployable machine learning model with a less-code/no-code approach.
Accessing Marketing AION
To access Marketing AION, complete the following steps:

Release Notes
Installation Guide
Developer Guide
MLAC User Guide
User Guide
- Introduction
  Marketing AION (Artificial Intelligence ON) is an AI life cycle management platform for applying machine learning to real-world problems. Marketing AION encompasses the complete pipeline from raw data ingestion to a deployable machine learning model with a less-code/no-code approach.
  - Marketing AION Engines
    Marketing AION has a multi-stage pipeline as depicted below in the figure.
  - Accessing Marketing AION
    To access Marketing AION, complete the following steps:
- Model Management
- Model Training
- Model Prediction
  Model prediction predicts the input data based on the pattern of training data.
- Trusted AI
  This feature is available for classification and regression problem types.
- Model Monitoring
  This feature is available for classification and regression problem types.
- Utility
  For Data Generator and BYOM (Bring Your Own Model), select the Utility tab.

Accessing Marketing AION

To access Marketing AION, complete the following steps:

Procedure

Log in to Unica.
Perform one of the following steps:
1. If you are using the classical UI, navigate to Marketing AION > AION Workbench.
2. If you are using the Neo UI, select AION Workbench from the Build & Execute section.

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