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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Events and Event Patterns
Working with event patterns
An event pattern is a flexible way to personalize offers that are based on patterns of visitor activities. When the visitor's behavior matches the defined event pattern, it triggers specific actions or places visitors in pre-defined segments to some eligible offers defined by Interact strategies. Event patterns are also sometimes referred to as behavior triggers.
Event pattern types

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
  - Working with events
    An event represents a user activity occurred that can trigger actions in runtime environment. Events are first created in Interactive Channels through Interact Design Time UI and then posted to Interact runtime environment by calling runtime API postEvent.
  - Working with event patterns
    An event pattern is a flexible way to personalize offers that are based on patterns of visitor activities. When the visitor's behavior matches the defined event pattern, it triggers specific actions or places visitors in pre-defined segments to some eligible offers defined by Interact strategies. Event patterns are also sometimes referred to as behavior triggers.
    - Event pattern types
    - Events that make a pattern
    - Conditions of pattern events
    - How event patterns work
      Event patterns respond to a visitor's interactive session with the runtime environment by updating their states and statuses and passing them to the runtime environment for processing.
    - To add an event pattern
  - Define Actions for Events or Event Patterns
  - Manage events or event patterns on Events tab
    If the event pattern consists of events from its parents, and the parent for the current interactive channel has been removed or changed to another interactive channel, those events will be suffixed to (obsolete) in Qualifying events or Suspending events list and a warning icon will be displayed after the event pattern name in event pattern list section.
  - Working with categories and events
    Categories are an organization tool for your events and event patterns. Categories have no effect on your Unica Interact configuration, other than to make it easier for you to manage what can be hundreds of events or event patterns.
  - Reset criteria for event patterns
    It can be used to reset patterns of three pattern types that have no time constraints. You can specify the reset criteria for event patterns which is used to reset a pattern after a visitor starts a session. When the event pattern is reset, the status is set to False and all counters are set to zero.
  - Use event patterns
  - Monitor events
- Gateways
  This section provides details on the new user interface developed for Gateways.
- Use triggered messages to send offers to different channels
  You can use triggered actions to deliver offers to a different touchpoints than the one where the request was sent in Unica Interact. These offers are triggered by predefined user events and event patterns.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- Simulator and Coverage analysis
  You can run simulations in design time to easily test the events, event patterns, and strategies you defined for your interactive channel to make sure you receive the results you are expecting in runtime.
- Personalization Playback
  Marketers can use Personalization Playback to review activities that are the outcome of existing campaigns. Personalization Playback shows the aggregated user activities grouped by audience, offers, and segments. It also includes capabilities to drill-down for activity details such as profile attributes, session attributes, API history, event patterns status, delivered and disqualified offers for Interact APIs.
- Profile data governance
  Profile data may contain sensitive information. It was expected that Interact systems needed a mechanism so that the admins could configure the columns that are sensitive, and the level of data protection required. Admin users can choose to hide or mask the sensitive columns.
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos�� reports in Unica Interact.

Event pattern types

An event pattern consists of a series of events that occur in a particular way.

Interact supports the following 11 types of event patterns. For more details on the event patterns, see the Event and event patterns topic.

Match all
Counter
Weighted Counter
Match all (time bound)
Counter (time bound)
Weighted counter (time bound)
Sequence (time bound)
Match all (rolling time)
Counter (rolling time)
Weighted counter (rolling time)
Sequence (rolling time)

Marketers can use event patterns to track and record pattern of customers' activities in real-time and act accordingly. By posting events to Interact at selected stages of customers' activities, the pattern��s state is updated. When the pattern��s condition is met, the configured actions will be triggered, which can be used in segmentation and offer arbitration logic.

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