HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US ☰

Home
User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Design environment
Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with theUnica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
Working with treatment rules
Treatment rules are the main guidelines that are used by Unica Interact to present offers. The treatment rules are where you assign offers to smart segments by zone. You can also add a marketing score to each rule to add weight to the offer within the learning engine.
Interaction strategy reference
Use the table in this section to understand the icons on the interaction strategy tab.

Interaction strategy reference

Use the table in this section to understand the icons on the interaction strategy tab.

The icons, left to right, are described in the following table.


Icon Name	Description
Edit strategy	Click to add new treatment rules to this interaction strategy.
Edit properties	Click to edit the name and description of the interaction strategy. You cannot change the interactive channel.
Delete interaction strategy	Click this icon to delete this interaction strategy tab.
Add flowchart	Click this icon to add a batch flowchart to this campaign. Remember: To add interactive flowcharts, you must create them in a session.
Add interaction strategy	Click this icon to add an interaction strategy to this campaign.
Copy interaction strategy to	Click this icon (in view-only mode) to create a copy of this interaction strategy. When you click this icon, a dialog is displayed where you can specify the destination for the copy.