Jump to main content
HCL Logo Help Center
HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US
IBM Distributed Marketing documentation
  • IBM Distributed Marketing v9.1.2 documentation
  • General Data Protection Regulation (GDPR) support
  • Release Notes
  • IBM Distributed Marketing Installation Guide
  • IBM Distributed Marketing Upgrade Guide
  • IBM Distributed Marketing Administrator's Guide
  • IBM Distributed Marketing Corporate Marketer's Guide
  • IBM Distributed Marketing Field Marketer's Guide
  1. Home
  2. IBM Distributed Marketing Corporate Marketer's Guide
  3. List of processes
  4. Run processes
  • IBM Distributed Marketing Corporate Marketer's Guide
    • IBM ® Distributed Marketing

      IBM ® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.

    • Customize Marketing OperationsDistributed Marketing

      You can customize the Marketing OperationsDistributed Marketing interface to meet your needs. Customization settings are available in Marketing OperationsDistributed Marketing when you click Settings or Settings > Marketing OperationsDistributed Marketing Settings.

    • Corporate Campaigns

      Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.

    • Corporate Campaign tasks

      The goal of a Corporate Campaign is to target customers that local field marketers approved.

    • Corporate Campaigns and field marketers

      When a corporate marketer uses the Subscription task in the workflow for a Corporate Campaign, invited field marketers choose whether to subscribe to the Corporate Campaign.

    • Subscriptions

      A subscription is the invitation to a field marketer to include their territory in a Corporate Campaign, or a wave of a multi-wave Corporate Campaign.

    • Workflows

      To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.

    • Flowcharts for Corporate Campaigns

      For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.

    • Working with Lists, On-demand Campaigns, and Corporate Campaigns

      This section contains common information about working with Lists, On-demand Campaigns, and Corporate Campaigns.

    • Alerts
    • Templates

      Templates are definitions of a List, On-demand Campaign, or Corporate Campaign that corporate and field marketers use to create new objects.

    • Building and managing templates

      To create and manage templates and template components, you use the Template Configuration page. Select Settings > Marketing OperationsDistributed Marketing Settings. Then, click Template Configuration.

    • Form Editor

      The Form Editor creates and edits template components. Forms capture information about the List, On-demand Campaign, or Corporate Campaign.

    • Flowchart management

      IBM ® Campaign uses flowcharts to define campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.

    • List of processes
      • Data manipulation processes
      • Run processes
        • The Call List process

          Use the Call List process to assign offers to contacts, generate a contact list for a telemarketing campaign, and log the contact history. The Call List process is often referred to as a contact process.

        • The Create Seg process

          Use the Create Seg process to create lists of audience IDs from customer database tables. Define the Create Seg process in the Sessions area of Campaign so that the segments are available globally for use in all campaigns.

        • The Cube process

          Administrators use the Cube process to allow users to drill into data from multiple sources. Data cubes consist of dimensions that are based on strategic segments.

        • The Mail List process

          Use the Mail List process to assign offers to contacts, generate a contact list for a direct mail campaign, and log the contact history. The Mail List process is often referred to as a contact process.

        • The Schedule process

          Use the Schedule process to initiate a process, a series of processes, or an entire flowchart. The Schedule process works only if the flowchart is running.

        • The Snapshot process

          Use the Snapshot process to capture data for export to a table or a file.

      • Optimization processes

        Use the optimization processes to help determine a campaign's effectiveness and refine your marketing campaigns over time.

    • About processes
    • User variables

      Campaign supports user variables, which can be used during process configuration when creating queries and expressions.

    • Context-sensitive help topics
    • Corporate Campaigns page

Run processes

Campaign provides the following run processes:

  • The Call List process
  • The Create Seg process
  • The Cube process
  • The Mail List process
  • The Schedule process
  • The Snapshot process
  • The Call List process
    Use the Call List process to assign offers to contacts, generate a contact list for a telemarketing campaign, and log the contact history. The Call List process is often referred to as a contact process.
  • The Create Seg process
    Use the Create Seg process to create lists of audience IDs from customer database tables. Define the Create Seg process in the Sessions area of Campaign so that the segments are available globally for use in all campaigns.
  • The Cube process
    Administrators use the Cube process to allow users to drill into data from multiple sources. Data cubes consist of dimensions that are based on strategic segments.
  • The Mail List process
    Use the Mail List process to assign offers to contacts, generate a contact list for a direct mail campaign, and log the contact history. The Mail List process is often referred to as a contact process.
  • The Schedule process
    Use the Schedule process to initiate a process, a series of processes, or an entire flowchart. The Schedule process works only if the flowchart is running.
  • The Snapshot process
    Use the Snapshot process to capture data for export to a table or a file.
© Copyright HCL Technologies Limited 1996, 2019 / About HCL Software / Acquisition FAQ / Government - US Federal / Welcome / Contact Us