Creating a Profile

About this task

Use the Profile Management interface to create a new profile that defines the structure and attributes for audience members. The creation process involves specifying general information, selecting a database table, and mapping database columns to profile attributes.

Procedure

  1. Click Unica Detect > Settings > Profile Management.
  2. Click + Profiles to create a new profile.
    The Create Profile dialog appears with the General Information section active.
  3. Complete the General Information section.
    1. In the Name field, enter a unique name for the profile (e.g., master_profile, customer_profile).
      This field is required.
    2. In the Description field, enter an optional description explaining the profile's purpose and contents.
    3. From the Data Source Name drop-down menu, select the database data source that contains your profile table (e.g., UnicaDetectDS).
    4. From the DB Table Name drop-down menu, select the database table that backs this profile (e.g., customer_profile).
      Click the search icon to filter available tables by name.
  4. Review the Attribute Mapping section on the right side of the dialog.
    Once you select a data source and table, the system automatically populates available database columns and allows you to map them to profile attributes.
  5. Configure attribute mappings.
    1. For each database column in the mapping table, verify or update the Attribute Name to a business-friendly name.
      For example, map AUDIENCE_KEY (DB column) to AUDIENCE_KEY (attribute name).
    2. Hover over the Key Attribute and click Mark as Key Attributeto mark the attribute as uniquely identifies records (e.g., AUDIENCE_KEY).
      Exactly one attribute must be designated as the key attribute.
    3. For unmapped attributes, you can either skip them or click Map and provide an attribute name.
  6. Click Save to create the profile.
    The profile is created with a Draft status and becomes available for editing and activation.
  7. Click Cancel if you want to discard the profile creation.

Results

Your profile is created and available in the Profiles list. You can now edit the profile, add more attributes, or activate it for use in pipelines.