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HCL Contact Optimization User's Guide
HCL Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Generate a list of proposed contacts
The optimization process involves generating a list of proposed contacts in HCL Campaign and sending these contacts to HCL Contact Optimization to produce optimized contacts.
Configure the Optimize process
The Optimize process is where you define what information is sent to the optimization session, including which cells, which offers, and which scores.
The Optimize process Score tab
The Score tab in the Optimize process allows you to populate the ScorePerOffer field in your proposed contacts table (PCT) with different scores for offer and cell combinations.
Optimize process Score tab reference
The Score tab requires the following information.

Optimize process Score tab reference

The Score tab requires the following information.

Table 1. Optimize process Score tab reference
A two-column table describing the data that is required for the Optimize process Score tab.
Field	Description
Cell Name	The name of the input cells that are connected to the Optimize process. These input cells are selected on the Assignment tab of the Optimize process.
Offer	The name of the offer that is assigned to the cell. This assignment is defined on the Assignment tab of the Optimize process.
Score Field	The name of the field you want to map to the ScorePerOffer field in the PCT. You can use a derived field.
Derived Fields	You can use derived fields with Score Fields. For more information about derived fields, see the HCLCampaign User's Guide.