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  3. Campaign and SPSSMA

  4. Unica Campaign and IBM SPSSMA Integration Guide

  5. Configuring the integration

    You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.

  6. Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

    To set up single sign-on in the integrated environment, complete the following tasks in the order listed.
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    Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.

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  • Campaign and SPSSMA

    • Unica Campaign and IBM SPSSMA Integration Guide

      • Overview of the integration

        The integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.

      • Configuring the integration

        You must ensure that Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are installed and configured for integration.

        • Single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

          You can enable single sign-on to allow users to navigate to IBM SPSS Modeler Advantage Enterprise Marketing Management Edition from within the Unica user interface without being prompted to log in.

        • Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

          To set up single sign-on in the integrated environment, complete the following tasks in the order listed.

          • Setting up a system user and defining a data source

            Select or create an Unica system user and configure a data source for this user.

          • Setting up user groups

            You might want to create two groups to correspond to the SPSSadmin and SPSSuser roles. Alternatively, if you have only a few users, you can assign roles individually without creating groups.

          • Setting up users with specific roles

            You must set up users in the integration and either assign them to a group or assign them a role. If necessary, you can manually create data source credentials and change passwords for users.

        • Configuring properties

          You must configure properties for single sign-on, navigation, and integration to complete the integration of IBM SPSS Modeler Advantage Enterprise Marketing Management Edition with Unica Campaign.

        • Disabling or re-enabling Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration

          Although it is possible to disable integration of Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, it is best to avoid this action if possible. The disabling and re-enabling tasks can only be performed by users with administrative security permissions.

      • Building and scoring models

        After Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS® Model and SPSS Score process boxes within an Unica Campaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.

    • IBM SPSSMA Enterprise Marketing Edition: Installation Guide

    • IBM SPSSMA Marketing Edition and Unica Campaign: Release Notes

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Setting up single sign-on between Unica and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition

To set up single sign-on in the integrated environment, complete the following tasks in the order listed.

About this task

Note:
Each of the following steps is a separate task.

Procedure

  1. Setting up a system user and defining a data source
  2. Optional: Setting up user groups
  3. Setting up users with specific roles
  4. Configuring properties
  • Setting up a system user and defining a data source
    Select or create an Unica system user and configure a data source for this user.
  • Setting up user groups
    You might want to create two groups to correspond to the SPSSadmin and SPSSuser roles. Alternatively, if you have only a few users, you can assign roles individually without creating groups.
  • Setting up users with specific roles
    You must set up users in the integration and either assign them to a group or assign them a role. If necessary, you can manually create data source credentials and change passwords for users.
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