Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
Performance depends on many factors, including your database and web server configuration, network connectivity and other configurations.
The Unica Campaign SOAP API specification defines version 3.0 of the Application Programming Interface, also referred to as Unica CampaignServices. This specification is delivered as part of the Unica CampaignServices Software Developer's Tookit (devkits) installed with Unica Campaign.
To use the Unica Campaign Web Services SOAP API, you can use the client API .jar file or use the WSDL directly. An example shows how to use the .jar file method to create an offer.
The Unica Campaign Services SOAP API uses the following public data types.
The Unica Campaign Services SOAP API uses the following methods.
The Unica Campaign SOAP API may throw the following common exceptions. All exception localized messages are in the requested locale if available to Unica Campaign. The usual Java™ locale fallback policies apply.
Use the Unica Campaign REST API to manipulate campaigns, offers, offer lists, attributes, and target cell objects.
There are several basic concepts that can help you understand how to use Unica Campaign to create and manage marketing campaigns.