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Campaign and Engage Integration Guide for IBM Marketing Cloud
Mobile push: using Unica Campaign and Engage
If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.

Integration Guides
- Campaign and Engage Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Engage integration
    The integration of Unica Campaign and IBM Engage combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Engage integration
    To ensure a successful integration of Campaign and Engage, the following products must be configured: Unica Campaign, IBM Engage, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send personalized email communications from IBM Engage.
  - SMS text messaging: using Campaign and Engage
    If Unica Campaign is integrated with Engage, you can you can use Unica Campaign to send SMS text messages from IBM Engage.
  - Mobile push: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.
    - Enabling mobile app messages (push notifications)
      Several one-time setup tasks must be completed to enable IBM Engage to send Mobile App Messages (push notifications).
    - Push: Creating and sending mobile push notifications
      Follow these steps to use Unica Campaign to send mobile push notifications from IBM Engage.
    - Push: Configuring the Push process in a Unica Campaign flowchart
      If Unica Campaign is integrated with IBM Engage, you can configure the Push process in a flowchart to send mobile push notifications from Engage.
    - Push: Doing a test run
      This task pertains to using Unica Campaign to send mobile push notifications from IBM Engage. It is important to do a test run before committing to a production run.
    - Push: Doing a production run
      This task pertains to using Unica Campaign to send SMS push notifications from IBM Engage.
    - Push: Response tracking
      The Unica Campaign and Engage integration performs response tracking, so marketers can retarget responders and non-responders.
  - Response tracking tables for the integration
    To support the Campaign and Engage integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Plan and Campaign Integration Guide

Mobile push: using Unica Campaign and Engage

If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.

Consider the following points about using the Push process:

Mobile push notifications are short messages sent by installed mobile apps that alert smartphone users of offers, updates, and reminders. Push notification is a one-way communication channel. Users can receive messages but they cannot respond. Mobile push notifications are also called Mobile App Messages.
Sending mobile push notifications requires a coordinated effort between a Unica Campaign user and an Engage user. Templates must be set up, test runs must be done, and a final production run must be coordinated.
After the push is sent, responses are tracked in IBM Engage and routed back to Unica Campaign via UBX and the UBX Toolkit.
To route response data from IBM Engage back to Unica Campaign, a UBX Toolkit user (typically the Unica Campaign user) runs scripts. Some organizations automate the scripts so data routing occurs automatically.
You can then use Unica Campaign to design the next wave of the Unica Campaign.
A contact fails for the Push process if the data is NULL or if the contact number is NULL.

Note: Push messages must be sent either by configuring message delivery in the Push process box or by using the Send Experience in IBM Marketing Cloud. Triggering Push messages with a IBM Marketing Cloud program is not supported with the Unica Campaign integration.

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