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IBM SPSS Modeler Advantage Enterprise Marketing Management Edition v8.0.0 and HCL Campaign v9.1.2 integration documentation
Welcome to the IBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Campaign integration documentation, where you can find information about how to install, administer, and use the integration of these two products. The IBM SPSS Modeler Advantage Enterprise Marketing Management Edition v8.0.0 consists of an IBM SPSS Collaboration and Deployment Services server (v6.0.0) and an IBM SPSS Modeler Advantage server (v8.0.0). IBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Campaign are linked to a shared file system.
IBM SPSS Modeler Advantage Enterprise Marketing Management Edition documentation
The integration of HCL Campaign and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
Overview: Integration of Campaign and SPSS Modeler Advantage Enterprise Marketing Management Edition
The integration of HCL Campaign and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition provides a complete solution for creating predictive models, which marketers can then score to predict future customer behavior. Marketers can use modeling and scoring to reach customers who are more likely to accept an offer, which results in better response rates for marketing campaigns.
Building and scoring models
After HCLCampaign and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition are integrated, you can use the SPSS Model and SPSS Score process boxes within an HCLCampaign flowchart. Use the SPSS Model and SPSS Score process boxes to open IBM SPSS Modeler Advantage Enterprise Marketing Management Edition to view and configure the modeling and scoring options.
Converting an existing HCLCampaign flowchart from HCLPredictiveInsight
For HCLCampaign flowcharts that used HCLPredictiveInsight for modeling or scoring, you must manually replace the legacy Model and Score process boxes.

Converting an existing HCLCampaign flowchart from HCLPredictiveInsight

For HCLCampaign flowcharts that used HCLPredictiveInsight for modeling or scoring, you must manually replace the legacy Model and Score process boxes.

About this task

Note: Flowcharts with legacy Model and Score process boxes will not run. You must replace the legacy process boxes with the SPSS® Model and SPSS Score process boxes.

To convert an HCLCampaign flowchart from HCLPredictiveInsight to IBM® SPSS Modeler Advantage Enterprise Marketing Management Edition, complete the following steps.

Procedure

In HCLCampaign, open the flowchart.
Open any legacy Model and Score process boxes and record any information that you want to use in the new process boxes.
Delete the legacy Model process boxes and add SPSS Model process boxes to the flowchart.

This task is described in Creating or rebuilding a model.
Delete the legacy Score process boxes and add SPSS Score process boxes to the flowchart.

This task is described in Scoring using a modeling stream.
Test the flowchart to verify that your changes create the output that you want.