Overview of HCL Opportunity Detect integration with Campaign

When Opportunity Detect is integrated with Campaign, data about customer transactions produced by Opportunity Detect can be used in your Campaign flowcharts.

Opportunity Detect enables you to look for specified customer behaviors and patterns in your customer data. You define the transactions and patterns that Opportunity Detect looks for, and you specify the data that is written to the database when those criteria are met.

For example, you could configure Opportunity Detect to provide data about unusual purchase amounts or a decline in activity. You might want to use this data to target customers in a drip campaign for nurturing or retention.

Configuring the integration is described in the HCL® Campaign Administrator's Guide. For more details on Opportunity Detect see the HCL Opportunity Detect User's Guide and the HCL Opportunity Detect Administrator's Guide.