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HCL Campaign documentation
  • HCL®Campaign v11.0.1 documentation
  • HCL Campaign Release Notes
  • HCL Campaign Installation Guide
  • HCL Campaign Upgrade Guide
  • Fast Upgrade Guide
  • HCL Campaign User's Guide
  • HCL Campaign Administrator's Guide
  • HCL Campaign Tuning Guide
  • Troubleshooting HCL Campaign
  • HCL Campaign System Tables Data Dictionary
  • HCL Campaign SOAP API Specification
  • HCL Campaign REST API
  • HCL Campaign Validation PDK Guide
  • HCL Macros for HCL Marketing Software
  • HCL Campaign and IBM Engage Integration Guide
  • Marketing Operations and Campaign Integration Guide
  • IBM SPSS Modeler Advantage Enterprise Marketing Management Edition v8.0.0 and HCL Campaign v10.1 integration documentation
  • HCL Campaign GDPR Guide
  • Glossary
  1. Home
  2. HCL Campaign Administrator's Guide

    The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

  3. Audience level administration

    HCL® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

  4. About audience levels and user tables

    A user table can be associated with a single audience level or with multiple audience levels.

  • HCL Campaign Administrator's Guide

    The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

    • HCL® Campaign administration overview

      The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

    • Security in HCL® Campaign

      Security policies control user access to the objects and features in HCL® Campaign.

    • Database table administration

      HCL® Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.

    • Customizing campaigns

      Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.

    • Offer template administration

      Before administrators perform offer template management tasks, there are several important concepts to understand.

    • Audience level administration

      HCL® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

      • About audience levels

        An audience level is a collection of identifiers that can be targeted by a campaign.

      • Why different audience levels are needed in Campaign

        Different audience levels enable flowchart designers to target and switch between specific identifiable groups in their campaigns, or to scope one audience level by another (for example, to target one individual per household).

      • The default Customer audience level

        Campaign is delivered with a single audience level called Customer. You can define additional audience levels as required for your user tables and campaign needs.

      • About additional audience levels and system tables

        If you require additional audience levels, you must create and map the equivalent set of system tables to support them as you did for the default Customer audience level.

      • About audience levels and user tables

        A user table can be associated with a single audience level or with multiple audience levels.

        • User tables with a single audience level

          When you map a user table, you must specify at least one audience level to be the primary audience of that table.

        • User tables with multiple audience levels

          A user table can be associated with multiple audience levels, with one of the audience levels designated as the primary audience level, and the remaining audience levels as alternate audience levels.

      • Workflow for setting up a new audience level

        The listed tasks provide the workflow for setting up a new audience level.

      • Removing an audience level

        When you remove an audience level, the system tables are removed, but the underlying database tables remain. Therefore, if you remove an audience level, any processes and flowcharts depending on that audience level (that is, that attempt to write to the audience level tables) will generate errors.

      • About global suppressions and global suppression segments

        Use the global suppression feature to specify a list of IDs (in a single audience level) that are automatically excluded from all cells in flowcharts in Campaign.

    • Contact history administration

      Contact history is stored in the HCL® Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.

    • Response history administration

      Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.

    • Monitoring and controlling flowchart runs

      Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.

    • Dimension hierarchy administration

      A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.

    • Trigger administration

      HCL® Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.

    • HCL® Campaign log files

      HCL® Campaign records information in several different log files.

    • Unique code administration

      Each campaign, cell, offer, and treatment in Campaign has an identifying code that is generated by code generators, and conforms to a specified format.

    • Advanced settings for individual flowcharts

      When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.

    • HCL® Campaign integration with other HCL® products

      HCL® Campaign optionally integrates with a number of other HCL products.

    • HCL® Campaign listeners

      The listener is a key component of HCL® Campaign. It provides an interface between front-end clients and back-end analytical server processes.

    • HCL® Campaign utilities

      Administrators use the Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.

    • Non-ASCII data in Campaign

      Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the HCL® application.

    • Campaign configuration properties

      The configuration properties for HCL® Campaign are located at Settings > Configuration.

    • Special characters in HCL® Campaign object names

      Some special characters are not supported in any HCL® Campaign object names. In addition, some objects have specific naming restrictions.

    • Internationalization and character encodings

      This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Campaign.

    • Campaign Error Codes

      Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.

About audience levels and user tables

A user table can be associated with a single audience level or with multiple audience levels.

This section contains the following information:

  • User tables with a single audience level
  • User tables with multiple audience levels
  • User tables with a single audience level
    When you map a user table, you must specify at least one audience level to be the primary audience of that table.
  • User tables with multiple audience levels
    A user table can be associated with multiple audience levels, with one of the audience levels designated as the primary audience level, and the remaining audience levels as alternate audience levels.
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