Overview of Watson Marketing Assistant integration with HCL Campaign
Watson Marketing Assistant integration with HCL Campaign will enable real time interaction for HCL Campaign users, thus enabling businesses to serve their customers better. Call from HCL Campaign to EBA is secured and this is achieved using the JSON web token (JWT). IBM Campaign communicates with EBA-QUEST integrated application. Currently, the QUEST Cognos model is based on Campaign system schema, Modelling on User database is not supported. For example, WMA in HCL Campaign will support queries like, 1.Which campaign has the most offers. 2.When was the particular campaign created 3.When was 10 Percent Off offers used in Test Direct Marketing Campaign 4.How many people in control groups received 20 Percent Off offers; show offer start date Though Watson integration is enabled, It is mandatory for a user to have Report System Role in order to access WMA. Watson Assistant can be launched through the newly added menu item, under Analytics >“Watson Assistant?.