Variable-length execution time
When you use any of the CHARACTER VARYING(m,r), VARCHAR(m,r), or NVARCHAR(m,r) data types, the rows of a table have a varying number of bytes instead of a fixed number of bytes. The speed of database operations is affected when the rows of a table have varying numbers of bytes.
Because more rows fit in a disk page, the database server can search the table with fewer disk operations than if the rows were of a fixed number of bytes. As a result, queries can execute more quickly. Insert and delete operations can be a little quicker for the same reason.
When you update a row, the amount of work the database server must perform depends on the number of bytes in the new row as compared with the number of bytes in the old row. If the new row uses the same number of bytes or fewer, the execution time is not significantly different than it is with fixed-length rows. However, if the new row requires a greater number of bytes than the old one, the database server might have to perform several times as many disk operations. Thus, updates of a table that use CHARACTER VARYING(m,r), VARCHAR(m,r), or NVARCHAR(m,r) data can sometimes be slower than updates of a fixed-length field.
To mitigate this effect, specify r as a number of bytes that encompasses a high proportion of the data items. Then most rows use the reserve number of bytes, and padding wastes only a little space. Updates are slow only when a value that uses the reserve number of bytes is replaced with a value that uses more than the reserve number of bytes.