Using Quotation Marks in Strings
The single quotation mark ( ' ) has no special significance in
string literals delimited by double quotation marks. Conversely, double
quotation mark ( " ) has no special significance in strings delimited
by single quotation marks. For example, these strings are valid:
"Nancy's puppy jumped the fence" 'Billy told his kitten, "No!" '
A string delimited by double quotation marks can include a double
quotation mark character by preceding it with another double quotation
mark, as the following string shows:
"Enter ""y"" to select this row"
When the DELIMIDENT environment variable is set, double quotation marks can only delimit SQL identifiers, not strings. For more information on delimited identifiers, see Delimited Identifiers.