Welcome
Working with System
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
Data Pipeline
Data Pipeline enables seamless data flow by managing events, integrating data sources, and configuring destinations for unified and actionable customer insights.
Events Overview
This page provides a brief overview of events and their role in your marketing campaigns.

Getting Started
Welcome to the documentation for HCL CDP, where you can find information about how to install, maintain, and use this service.
Installation
Learn more about HCL CDP installation and deploying core components of the product.
Administration
Learn about how to configure, manage, and maintain HCL CDP environments. It includes details on system setup, user management, permissions, integrations, and troubleshooting, ensuring seamless operation and efficient deployment of your continuous delivery processes.
Working with System
This section describes the Data Pipeline for streamlined data flow, leveraging Customer One View for unified profiles, and orchestrating campaigns to drive targeted engagement.
- CDP Overview
  This page talks about the importance of CDP and its benefits.
- Customer One View
  This page introduces Customer One View, a feature designed to provide a comprehensive analysis of customer traits, actions, and engagement history for enhanced understanding and efficiency.
- Campaign Channels
  Overview of supported channels in HCL CDP and core elements used during campaign setup.
- Segments Overview
  This page provides a detailed explanation of segments, their use cases, and types in the HCL CDP Marketing Automation platform. Segments allow marketers to automate user targeting, reduce manual errors, and drive higher conversions through precise audience categorization.
- Data Pipeline
  Data Pipeline enables seamless data flow by managing events, integrating data sources, and configuring destinations for unified and actionable customer insights.
  - Events Overview
    This page provides a brief overview of events and their role in your marketing campaigns.
    - Track
      Explaining the track events, properties and the methods to propagate to destinations
    - Identify
    - Page
      The Page Tracking feature enables you to monitor user interactions with your website by recording page views and associated properties
    - Screen
      The Screen Tracking feature enables you to monitor user interactions within your application by recording screen views and associated properties.
  - App Events
    App events track various actions performed within an application. These events can be used for user segmentation and analytics. Some events are triggered automatically, while others require manual firing.
  - Event Routing
  - Event Dictionary
    The Event Dictionary standardizes and manages event schemas to ensure data consistency, integrity, and real-time control across all sources and destinations.
  - Data Sources Overview
    This document provides an overview of the supported sources in HCL CDP and explains how to configure these sources to collect and unify customer data.
  - Data Destinations
    This page explains the concept of destinations in HCL CDP, their connection modes, and provides a step-by-step guide for adding a destination.
- Social Engagement
  This page explains how CDP integrates with Google Ads and Facebook Ads to collect, process, and display social media performance metrics.
- Agentic Segment
  This page explains how to write effective prompts, from basic filters to advanced segmentation logic used within the Unica Platform to create CDP segments.
Insights and Actions
This section details unify real-time dashboards and AI-driven intelligence to transform data into impactful outcomes.
Integrations
HCL CDP comes with predefined APIs like get profile and data ingestion APIs.
Settings
This section allows configuring product label, setting frequency caps, and so on.
System Data Model

Events Overview

This page provides a brief overview of events and their role in your marketing campaigns.

What is an event?

An event refers to any action performed by a customer while interacting with your business.

For example, consider a typical customer journey when purchasing a product:

The customer visits your brand’s website, and the homepage loads.
The customer scrolls the page and clicks on the desired product.
The customer checks for offers and adds the product to the cart.
The customer receives an email about an ongoing offer and clicks the email link.
The customer is directed to the “Buy Now” page and completes the payment.

In this scenario, the following actions are considered events:

Page Load: When the website homepage loads.
Track: When the customer scrolls the page.
Click on Product: When the customer clicks the product.
Add to Cart: When the product is added to the cart.
Click on Email Link: When the customer clicks the email offer link.
Page Load: When the customer is directed to the "Buy Now" page.
Order Placed: When the customer completes the payment.

Types of events in HCL CDP

Events in HCL CDP are categorized into Standard Events and Custom Events.

Standard events

Standard events are pre-defined in HCL CDP with standard mappings and attributes for various destinations. These events are automatically mapped and include:

Identify: Identifies the user and merges the cookie ID with the existing profile. Examples include login or subscription. Learn more.
Page: Tracks the pages viewed by the user. It helps create a customer funnel and identifies drop-off pages. Learn more.
Screen: Tracks the screens viewed by the user on an app. It helps create a customer funnel and identifies drop-off screens. Learn more.

To view standard events, navigate to Data Pipeline > Event Dictionary > Standard Events.

Custom events

Custom events are not pre-defined in HCL CDP and do not have standard mappings. Businesses must create and map these events to destinations as needed.