The
sample catalogs demonstrate several merchandising features.
- Prebuilt
kit
- The apparel sample catalog contains one example of a prebuilt
kit: the Women's top category page shows a Tank top and skirt set
prebuilt kit.
- The hardware sample catalog contains one example
of a prebuilt
kit: the Power Drills subcategory page shows a Hammer drill and small
angle grinder prebuilt kit.
- The housewares sample catalog
contains two examples of prebuilt
kits: the Tea-Party Starter Kit and the Set-the-Table Stemware Kit,
both in the Tableware category.
- Bundle
- The apparel sample catalog contains a Casual pants and belt bundle
on both the Men's and New arrivals top category pages.
- The
hardware sample catalog shows a circular saw with electric
sander bundle on the Woodworking category page.
- The housewares
sample catalog contains two bundles: the Jump-Start-Your-Morning
Coffee Bundle in the Kitchenware category and the Stemware Convenience
Bundle in the Tableware category.
- Cross-sell
- The apparel sample catalog contains four examples of cross-sells
as follows:
- Classic belt with plain front cotton pants on
the top-category
Men's page
- Relaxed fit 5 pocket cotton pants with classic
belt on the top-category
Men's page
- Tank top with classic skirt on the Women's top-category
page
- Classic skirt with tank top on the Women's top-category
page
- The hardware sample catalog contains an example
of a cross-sell
on the Power Drills category page: a cross-sell of a hammer drill
with a circular saw is offered.
- The housewares sample catalog
contains a number of cross-sell
instances. For example:
- A Coffee and Espresso Bar is suggested
to go with a Classic Blue-Fabric
Roll-Arm Love Seat (in the Furniture category).
- A 5-Piece
Silverware Set is suggested to go with a "Havenwood"
Dinnerware Set in the Tableware category.
- An Olive Oil Gift
Set is suggested to go with a Classic Frying
Pan in the Kitchenware category.
- Up-sell
- The apparel sample catalog shows an up-sell on the New Arrivals
page. The up-sell is Plain front cotton pants with relaxed fit 5 pocket
cotton pants.
- The hardware sample catalog contains one example
of an up-sell.
The Power Grinder category page up-sells a Small angle grinder with
drywall screwdriver.
- The housewares sample catalog contains
three examples of an up-sell:
- From a Student's Desk to an
Executive Six-Drawer Desk (Furniture
category)
- From a 5-Piece Silverware Set to a 5-Piece Everyday
Silverware
Set (Tableware category)
- From a Classic Frying Pan to an Ultra-Deluxe
Frying Pan (Kitchenware
category)
- Accessory
- The
apparel sample catalog contains one example of an accessory:
Men's category page Walking shorts with sport socks is offered as
an accessory.
- The hardware sample catalog contains one example
of an accessory.
The Woodworking saws category page offers an electric sander with
the purchase of a circular saw.
- The housewares sample catalog
contains ten instances of the accessory
association, such as a Banker's Desk Lamp for an Executive Six-Drawer
Desk and a Modern Occasional Table for a White Fabric Roll Arm Sofa.
- Replacement
- The housewares sample catalog
offers a Black Swing-Arm Lamp in
place of a Brass Adjustable Desk Lamp.
- e-Marketing
Spot
- The apparel sample catalog shows one example of an e-Marketing
Spot: a Tank top and Team shirt e-Marketing Spot is shown on the shopping
cart page.
- The hardware sample catalog shows one example of
an e-Marketing
Spot. The Shopping cart page shows a Hammer drill and circular saw
e-Marketing Spot.
- The housewares sample catalog provides an
e-Marketing Spot that
displays context-sensitive promotional information in the side bar
of every page and an e-Marketing Spot displayed on the Shopping Cart
page.